2008 Bmw M5 White/silverstone Ii Merino Dinan Low Miles 48,500 Worldwide Ship on 2040-cars

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Drifting can be dangerous for spectators, too

Okay kids, here's your lesson for the day. When you go to a motorsports event (that isn't a rally), there are these things called walls. They're big and hard. There might be stacks of tires in front of them. There are also these things called barriers, catch fences and run-off areas. They exist to protect you, the spectator, when something inevitably goes wrong on the track.
If you don't have these things, you probably shouldn't be watching whatever four-wheeled mayhem is taking place. This gentleman learned that the hard way, after getting a bit too close while some hoon drifts his BMW 3 Series.
Scroll down for the video, and be warned, while there isn't any blood that we can see, some viewers might find the sight of a human getting punted by a BMW disturbing.

BMW sets Guinness record for longest drift with new M5 [w/video]

In September of 2011, Chinese drifter Wang Qi broke the Guinness record for the world's longest sustained drift, doing 13 laps inside the Olympic Center Stadium in Tianlin, China for 5,802.3 meters. That was broken in February of this year by Abdo Feghali in Abu Dhabi drifting a new Chevrolet Camaro around a skidpad for 11,180 meters - almost seven miles. In March, BMW decided it wanted the record "back in the US," and set up a course at its BMW Performance Driving School near Greenville, South Carolina to get the job done. On May, 11 it was Mission Accomplished when Performance Center driver Johan Schwartz drifted an M5 around a skidpad continuously for 51.3 miles.
Despite that accomplishment, we're pretty sure that professional drifter Vaughn Gittin, Jr. isn't impressed. The way Guinness defines "drifting" can also describe a donut, which is effectively the kind of drifting that's been done for these last three records. BMW went even further by watering down the surface of the track, reducing the skill required and the need to change tires during the effort. On the other hand, you can't drift a car for long in a straight line, but perhaps there should be some clarification or classifications added to the milestones.
There's a short video below taken during the record-breaking run, and a press release from the company that did it.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.