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2015 BMW S 1000 RR looks to retain sportbike supremacy

The BMW S 1000 RR is already a pretty potent member of the superbike ranks, but BMW is revealing a host of upgrades for this two-wheeled lightning bolt at the Intermot 2014 motorcycle show that should make it even faster.
The biggest additions to the latest 1000 RR are its new cylinder head, lighter valves and different intake cam to tweak even more power from the bike's 1.0-liter, four-cylinder engine, and BMW now rates it at a claimed 196 horsepower (or 199 horses if you go with the European measurement, converted from 146 kilowatts), a boost over the first-gen's 193 ponies, and 83 pound-feet of torque through a six-speed gearbox. Those adjustments would probably be enough to make the cycle a tick faster alone, but the Bavarian engineers also cut 8.82 pounds (4 kg) to bring the motorcycle's weight with a full tank of fuel to a feather-light 450 pounds. Much of that diet comes from the redesigned exhaust that cuts about 6.6 pounds off the scales.
Cradling that tweaked engine is a redesigned, lighter frame with fully adjustable springs. The bike also comes standard with Race ABS, stability control, seven-step variable traction control and three riding modes. In terms of styling, all of these changes are communicated through an updated fairing with repositioned, though still asymmetric, headlights.

BMW reveals i8 Concours d'Elegance Edition ahead of Pebble Beach

If you want to be among the first owners in the United States of the new BMW i8, the Pebble Beach Concours d'Elegance will be the place to be next Saturday. That's where Gooding & Company will auction off this one-of-a-kind hybrid supercar.
The BMW i8 Concours d'Elegance Edition was previously slated to be the very first i8 in North America, but has now apparently been downgraded to the guarantee of being among the firsts. In any event, it packs a series of special touches to make it unique. For starters, it's decked out in matte grey with unique brown leather upholstery, blue accents and Pure Impulse Tera World trim, with BMW i8 logos embossed into the headrests, special treat plates and the signatures of several key BMW personnel on the rear parcel shelf.
Pending government approval, it's set to be the first vehicle in the US fitted with laser headlights, and comes equipped with a special key, Louis Vuitton luggage and a "professional edition" BMW Charging Station. Scope out all the details in the press release below and take a closer look in the gallery above.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.