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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

Alpina won't sell its 600-hp B6 Bi-Turbo in the US

Like the B5 Bi-Turbo revealed last month, the newest version of Alpina's B6 packs an upgraded 4.4-liter twin-turbo V8 now good for 600 horsepower and 590 pound-feet of torque. The result is a 0-62 time of 4.2 seconds and a top speed of 205 miles per hour, giving it similar acceleration to the M6 but a much higher top speed. Other enhancements include a sport suspension with adjustable dampers, a limited-slip differential, fully retrimmed interior, and an available brake upgrade. These are essentially the same upgrades applied to the Edition 50 that helped Alpina celebrate its half-century anniversary. But with those all sold out, the enhancements will now be available to European customers on the standard B6 – in either coupe or convertible form – starting in the spring, with prices comparing roughly to those of the M6. Unfortunately, the two-door B6 isn't available Stateside, but we can get the B6 xDrive Gran Coupe with the same output. With four driven wheels and four doors, the US-market B6 will rocket to 60 in an estimated 3.6 seconds and reach an electronically limited top speed of 200 mph – if only we had the derestricted highways to test that out. Related Video: BMW ALPINA B6 BI-TURBO WITH UPDATED 4.4 LITRE V8 BI-TURBO • V8 Bi-Turbo producing 441 kW (600 hp) and 800 Nm of torque • BMW ALPINA B6 Bi-Turbo Coupe accelerates from 0 to 100 km/h in just 4.2 seconds • Significantly extended standard equipment A limited number of fifty units of the BMW ALPINA B6 Bi-Turbo EDITION 50 were produced for our customers. Created and developed to celebrate ALPINA's 50th Anniversary in 2015, these vehicles all exhibit unique features sourced from ALPINA's long and eventful heritage. Like limited edition models of the past, the popularity of the EDITION 50 means all examples have been placed with customers. The regular version of the BMW ALPINA B6 Bi-Turbo Coupe and Convertible will continue to be available in spring 2016 and featuring the updated engine and drivetrain configuration. The powerful 4.4 litre V8 Bi-Turbo has been developed further, increasing output to 441 kW (600 hp) and 800 Nm of torque. The BMW ALPINA B6 Bi-Turbo Coupe accelerates from 0 to 100 km/h in 4.2 seconds, onto a top speed of 330 km/h. Combined consumption according to ECE Norm remains at 9.4 l/100km and 219 g/km CO2. The ALPINA sport suspension with Adaptive Drive comprises electronically adjustable dampers and active roll stabilisation.

2014 BMW i3

We can only imagine the challenges BMW is going to have explaining the i3 electric vehicle to the world. It's got a new powertain (all-electric, with optional range extender), a new production method (carbon fiber reinforced plastic!), a new brand (the 'i' line) and a new vehicle type (it's a city car). Despite everything that's different, BMW is still trying to talk about the i3 as if it fits in with the rest of the company's vehicles. But it doesn't. Not really. And that's going to make the marketing and salespeoples' jobs quite difficult.
Which is a shame, really, since the i3 is amazing. If it didn't carry the BMW 'heritage' baggage, people would be falling over each other to sing its praises. This is one of the smoothest, roomiest and slickest electric vehicles we've ever driven, with a lot of hidden surprises. It is a wonderful city car, and well designed for the car-sharing, emissions-aware drivers of the near future. But since the i3 carries the BMW name, everyone we ran into while cruising the narrow streets of and flat countryside around Amsterdam in a Euro-spec i3 recently wanted to know one thing: is it "a BMW" as well as being an electric car? During one photo shoot, a police car pulled up next to us, totally stopping traffic. While my co-driver and I instantly thought we were going to be asked to move, the officer simply wanted to know what the scoop was about all the i3s he had seen that day. Oh, and does it drive like a BMW?
We'll answer that question in detail below. The most important thing to remember is that the BMW i3 comes from the new "i" sub-brand within BMW. Like Mini, the i line really is a different beast, despite the roundel's presence. So, what makes a BMW a BMW? The answer is as easy as ABC. Or, in this case, as simple as Bayerische Motoren Werke, or Bavarian Motor Works.