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The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

BMW i3 to start at $41,350*

With a week to go before the global debut of the BMW i3, BMW has announced pricing for its first-ever production electric vehicle. The all-electric version of the i3 goes on sale in the second quarter of next year with a starting price of $41,350 (*not including $925 for destination nor any applicable government tax credits).
Some of the pricing elements for the i3 that BMW continues to withhold are the cost of the model using a gasoline motorcycle engine as a range-extending generator, or that of the DC Fast Charge option. This latter feature will allow the i3's depleted lithium-ion battery pack to get an 80 percent charge in just 20 minutes; for comparison's sake, the DC quick charge feature is a $750 option on the 2014 Chevy Spark EV.
Sure, we've already driven the BMW i3, but the production version of the BMW EV - promising the interior space of a BMW 3 Series - will be unveiled next week at simultaneous ceremonies in New York, London and Beijing. Scroll down for BMW's brief press blast regarding its upcoming i3.

BMW Isetta resurrected as Microlino EV

The Isetta "Bubble Car" began its life in Italy in the 1950s with Iso, before eventually being licensed by BMW. Since then, the tiny Isetta has retained a fan base who love the car for its tiny footprint and unique design. In recent years, designers have toyed with the idea of updated versions of the Isetta. The latest take comes from a Swiss company that manufactures scooters and kickboards. Micro Mobility Systems has reimagined the BMW Isetta as an electric vehicle. Called the Microlino, the diminutive EV is under development, but Micro brought a concept version to the Geneva Motor Show earlier this year. The company barely managed to pull it off, as the prototype was damaged in a forklift incident not long before the show but was repaired just in the nick of time. Technically, the Microlino isn't classified as a car, so it won't be subject to some of the more rigorous safety regulations, particularly crash tests. It's classified as an L7e motorized quadricycle, similar to the Renault Twizy. In fact, the Microlino's pedestal at the Geneva show loudly declared, "This is not a car!" Micro began taking non-binding reservations for the first 500 Microlinos at the Geneva show, and found quite a bit of interest in their retro-chic EV. The car garnered 500 reservations in 13 days. For the rest of us, Micro has set up a waiting list. So what are buyers getting into? The Microlino uses a 15-kW electric motor that can propel the car to a top speed of about 62 miles per hour, with a driving range of about 60 to 75 miles per charge. The first series production is expected in late 2017, with an estimated price range of about $9,000 to $13,500. That is, if this iSetta EV revival goes better than the last few times the idea was tossed around. Related Video: News Source: Microlino, Technologic Vehicles, Gas2 Green BMW Automakers Green Automakers NEV (Neighborhood Electric Vehicle) Concept Cars Electric Videos microcar isetta bmw isetta