1991 Bmw M5 on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Xcar rates AWD vs. FWD vs. RWD

With snow and ice blanketing large swathes of the United States over the past few weeks, commuting hasn't been easy. Among some drivers, there's an ongoing debate about how much all-wheel drive really helps when it gets slippery and whether rear-drive is as bad in slick conditions as many people think. Xcar Films puts some of those beliefs to the test in its latest video by showing off three very different cars taking on a trio of low-grip challenges. Xcar's picks for the test include the fairly plebeian, all-wheel drive Subaru Impreza, the somewhat plush, rear-drive BMW 120d and the sporty, front-drive Renault Megane RS 275 Trophy. Things start out easy with a hydraulic plate forcing the back end out on a wet skid pad. From there, the tests get really interesting with a slalom on simulated ice, and the cars finish with a high-speed cornering challenge through a soaked turn. While an obvious winner emerges in the end, keep in mind this is hardly a scientific test of grip. For better accuracy, all three vehicles should be wearing identical tires, and the same driver should be behind the wheel of each one. Still, Xcar's examination is a fun chance to see how vehicles react when things get slick. News Source: Xcar Films via YouTube BMW Subaru Renault Driving Safety Videos xcar renault megane xcar films renault megane rs

BMW 5 Series future: 3-cyl engines and 600-hp M5

What if we told you the next BMW M5 would crest 600 horsepower? You probably wouldn't be too surprised, considering the steady increase in output that's accompanied each preceding generation. Now, what if we told you that the next BMW 5 Series would be available with a three-cylinder engine? Yeah, that'd be a surprise. But it may be a reality, according to a new report from Car. In its roundup of information on the next-gen BMW 5, code-named G30, the Brit mag predicts the new sedan will arrive in the summer of next year riding on an all-new platform that trims nearly 180 pounds of body fat through the use of high-strength steel, aluminum and carbon fiber. That platform, called the CLAR, which is short for Cluster Architecutre will give birth to not only a new 6 Series, but (for some reason) a 5 Series Gran Turismo and a Touring model, which won't likely be sold in the US. It will also underpin the 7 Series, eventually. Under hood, the lighter 5er will be paired with a new 1.5-liter, three-cylinder turbodiesel for the entry level 518d. This is the same three-pot oil-burner found in the 2 Series Active Tourer and Mini Cooper D. Of course, considering how little of BMW's actual engine range is sold in the US, we very much doubt the 518d will make it across the pond. More likely candidates for the US market include a range of a 2.0-liter, four-cylinders, such as the 272-horsepower 528i, and potentially a four-cylinder diesel. Naturally, there will be six-cylinder mills, found on the 530i, 530d, 540i and M550d. At the very top of the range, of course, will be a 600-hp M5. There will even be a range of hybrids and plug-in hybrids that are sure to further annihilate the formerly logical BMW nomenclature. Car expects the new 5er to arrive next summer, which we'd wager would lead to a debut at either the 2016 Geneva Motor Show or perhaps next year's Auto China, in Beijing. Featured Gallery BMW 5 Series Next Generation Spy Shots News Source: CarImage Credit: CarPix Rumormill BMW Diesel Vehicles Hybrid Luxury Sedan