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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

BMW i3 with range extender could arrive after HOV stickers run out in CA

We will weep for the BMW i3 REx owner with ticket #40,001 for California's green HOV stickers. While the standard-issue battery-electric i3 has been deemed eligible for the state's white stickers, which allow for owners to drive in HOV lanes solo, the proverbial jury of the California Air Resources Board (CARB) is still out on the BMW i3 REx, which will have a little-bitty range-extender on board, Transport Evolved says. The issue is that, while there is an unlimited number of white stickers for pure EVs such as the Nissan Leaf and Tesla Model S, the state has limited the number of green stickers, which grant solo-HOV access to plug-in hybrids and extended-range plug-ins, to 40,000. And with almost 29,000 green stickers given out as of the end of last year to cars such as the Chevrolet Volt and the Toyota Prius Plug In, they may run out within two months. The other key point is that the waiting list for the i3 with a range extender is running at about six months as of January, that could cause a bit of hand-wringing among folks looking to buy the REx. BMW said earlier this year that the extended-range version of the i3 would qualify for white stickers because the car is a so-called BEVx, meaning that its range-extender's full-tank range is less than the electric motor's single-charge range. BMW designed the i3 with a small range-extender tank of just 2.4 gallons, but the automaker estimated that California's green stickers wouldn't run out until the end of 2014.

BMW 5 Series wagon makes incognito grocery run by way of the 'Ring

With a debut in 2009, it's high time that BMW delivered the world with the standard mid-cycle refresh of its popular 5 Series. While we aren't expecting to see it here in the United States, that freshening will include the vehicle shown above, the 5 Series wagon.
This is only the second time we've spotted the camo'd, long-roof 5er in the past year, and while it was chained to a flat-bed in those snaps, today, we can see it lapping the Nürburgring. In addition to the images from the track, we also have our first look at the cabin of the freshened 5 Series, although even it is covered in camouflage, making it quite difficult to spot anything of substance.
As for the exterior, expect modest changes for the second-half of the F10 5er's life, with typical tweaks like new headlights and taillights, and perhaps a freshened front fascia. Considering we last saw the upcoming 5 Series just over a year ago, we'd expect an auto show debut for this smoothed-over model in the not-so-distant future, with Paris a leading candidate.