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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Apple and BMW have been exploring partnerships on cars

Apple and BMW may eventually have more in common than just some features in your car's infotainment system. Sources for both Reuters and Manager Magazin understand that the two companies have had "exploratory talks," including a trip by Apple executives to Leipzig to see how BMW builds the i3. Apple reportedly likes that BMW rethought the conventional car manufacturing process for its electric vehicle, and might use what it learned to help make its own EV. While BMW claims that there aren't any active talks about jointly developing a car, a Reuters tipster hears that the firms may revive talks (not necessarily to co-produce a vehicle) later on. Not surprisingly, BMW is cautious about any deals. Research lead Klaus Froehlich says the doesn't want to "open [its] ecosystems" to a potential rival. However, it's hard to see the two avoiding each other when they could both use each other's help. Apple knows a lot about user interfaces and integrating mobile technology into cars, but it's a newcomer in creating the cars themselves – that's part of why it's hiring so many auto industry veterans. Meanwhile, BMW knows that it can only do so much to accommodate connected devices without collaborations. You probably won't see an Apple-designed Beemer or an Apple car with loads of BMW-sourced parts, but there's still lots of potential for the corporations to influence each other. This article by Jon Fingas originally ran on Engadget, the definitive guide to this connected life. Related Video:

Recharge Wrap-up: Uber,'s free BMW 7 Series rides, Belfast's DeLorean EV

BMW used Uber to give people free rides in the new 7 Series. While the new generation of BMW's luxury flagship goes on sale in the US on October 24, lucky Uber customers in New York, Miami, Chicago and Los Angeles got a sneak preview and free ride on October 17 and 18. The partnership also allowed potential customers to test drive the car with a BMW product specialist. "With our new 7 Series being the most innovative vehicle in its class, it's only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch," says BMW's Jason Chan. Read more from BMW. BMW is using manure to power its South Africa production facility. As part of a broader goal to get all its energy from renewable sources, BMW will get as much as 4.4 megawatts of electricity from a biogas plant that produces power from gas emitted by manure and other organic waste. At full capacity, it will supply about 25 to 30 percent of the BMW plant's power. "We are a big consumer, so that's a lot," says BMW spokesman Diederik Reitsma. "It's waste no longer wasted." Read more at Bloomberg. Visa Europe has extended it partnership with Formula E. Visa Europe signed on as the Official Payment Partner of the electric racing series for the European leg of last season, and has now expanded its commitment for the next three seasons. The company lends its name to the championship's Visa Fastest Lap Trophy. "Formula E is driving the change towards an electric future and reinventing motorsport, while here at Visa, we're reinventing payments by pioneering technologies to make payments faster, simpler and more secure," says Visa Europe's sales and marketing chief, Mark Antipof. "We seek partners that match our commitment to innovation and leadership, so it was therefore natural for us to extend our support of this evolutionary sport through a global sponsorship for the next three years." Read more from Formula E. Queen's University Belfast is set to unveil its electric DeLorean DMC-12 on October 21, 2015. The date is notable for being the day to which Marty McFly traveled in Back To The Future using Doc Brown's DeLorean time machine. In what is likely the first DeLorean to be built in Northern Ireland since 1983, students and staff from the university's School of Electronics, Electrical Engineering and Computer Science have restored the car and converted it to run on electricity.