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BMW GoPro integration now works with your iPhone

Coming this summer an upgrade to BMW's GoPro integration will combine the camera's feed with the M Laptimer app. This will let Bimmer drivers get a look at both lap telemetry and video replay at the same time. Despite the upgrades, BMW's setup lacks some of the features of the impressive Performance Data Recorder found on the Chevrolet Corvette and Camaro. BMW already let drivers control a GoPro through iDrive, but this improvement makes the functionality a lot more for track use. As soon as someone activates the M Laptimer app, the GoPro automatically starts recording. The video still saves in the camera's memory, but a low-res version also goes to the connected iPhone to sync with the app's data. Drivers can then see driving data on top of the phone's screen and the clip on the bottom (right). The M Laptimer monitors details like throttle input, speed, braking, steering angle, engine revs, fuel level, and g-force. Plus, the system records top speed, number of laps, best lap time, and the ambient temperature. We wish this system were as neatly integrated as the GM's Performance Data Recorder. For this system to work, a driver needs a GoPro HERO3 or later camera, the BMW M Laptimer app on their iPhone (4S or newer), a BMW model capable of running BMW Apps, and the phone must be connected to the infotainment system. Anything that can help shave a few tenths off a lap and then share the video of that accomplishment with buddies is a welcome improvement, though. Related Video: GOPRO INTEGRATION FOR BMW M LAPTIMER APP Two of BMW enthusiasts' favorite app integrations team up to offer an unparalleled way to capture and share their on-track experience Mountain View, CA/Woodcliff Lake, NJ – April 14, 2016 The BMW Group Technology Office USA and GoPro announced today that beginning summer 2016 the BMW M Laptimer app, a favorite app integration among driving enthusiasts, will include the ability to control a GoPro camera on iOS devices, using BMW's state-of-the-art iDrive controller and high-resolution screen. With this enhancement, when BMW drivers start and stop the BMW M Laptimer they simultaneously start and stop the recording of the connected GoPro camera. In addition to the video stored on the GoPro camera, a low-res version is saved on the phone so that it can be played back next to the map view on the BMW M Laptimer app. "The BMW M Laptimer and GoPro integrations have both proven to be incredibly popular with driving enthusiasts.

BMW M4 vs. Lexus RC F in Head 2 Head sports coupe showdown

It's the showdown everyone's been looking forward to, the East versus West grudge match of the year. We're talking, of course, about the BMW M4 versus the Lexus RC F.
Although BMW uses a twin-turbo straight-six and the Lexus uses a free-breathing V8, the two are pretty closely matched on paper: a luxury coupe with over 400 horsepower channeled to the rear wheels.
The BMW has been doing these cars for longer, and the M4 boasts a higher power-to-weight ratio. But then the RC F has more power - and without forced induction to break up the rev range. So which is the better luxury muscle coupe? Watch the latest episode of Motor Trend Head 2 Head to find out.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video: