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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

BMW apparently still undecided about future i project electric vehicles

Coaches like to say that there's no "i" in team. At least one BMW executive is saying the company's not sure if there are any more "i"s in its near future. BMW executive Harald Krueger indicated that the German automaker is holding back on any i-project plans besides the i3 city car and i8 plug-in hybrid sports car until the company gets a better idea of how those models are selling, Reuters says. Bimmer has spent about $2.7 billion on the plug-in sub-brand and says it's taken more than 11,000 orders for the i3 since the model was first shown off at German dealerships last fall. Additionally, BMW has no plans to make the i3 in China (BMW makes versions of its 3- and 5-series sedans there). As we all know, should the brand expand, BMW has already trademarked the "i" badge from i1 through i9. There are a lot of mixed messages on the BMW i project front. For example, early indications are that i3 demand has been higher expected. BMW North America chief Ludwig Willisch indicated earlier this month that US demand for the electric city car, at least for the near future, will likely to outstrip supply. Bimmer dealers in the US will start getting the $41,350 i3 in May. Additionally, fellow BMW executive Jacob Harb said the company was already starting to work on its next EV, to be larger than the i3, though he didn't give many details and was later somewhat refuted by another BMW spokesman. So stay tuned. Featured Gallery 2015 BMW i8 View 22 Photos News Source: Reuters Green BMW Electric i8 bmw i5 harald krueger

2015 Dinan M235i First Drive

The first rule you learn about playing hide-and-seek is to wait until the seeker is out of sight before you move on to your next position. That feeling comes back to us as we're sitting in the Dinan-tuned 2015 BMW M235i on the twisty stretch of Route 152 near Gilroy, CA. Construction restricts the road to one lane before opening up to five miles of uninterrupted switchbacks. A local tipped us off to pull over and wait for traffic to clear, guaranteeing an open road and no risk of law enforcement seeking us out. Our first turn behind the wheel of the Dinan M235i started just a few miles north at the tuner's engineering and development center, located in an unassuming office park south of San Jose. Dinan conversions are known for being simultaneously subtle and awesome; an enhancement of products that already stand out in their respective classes. Dinan obtains its R&D cars through consumer channels, unlike some tuners that get early access to BMW's engineering for their own development projects. The development process is "reverse engineering," as technical director Casper van der Schoot describes it. Some development cars also come to Dinan through the generosity of its owner fan base. Customers hand over personal vehicles in exchange for discounted products. An M2 is already on order, and the Dinan engineers are on the edge of their seats waiting to take it apart. The Dinan treatment of the M235i increases performance without reinventing the dynamically sound package. As with other Dinan cars, the treatment on the M235i increases performance without reinventing the dynamically sound package. Approved dealers can install the Dinan parts, as can "anyone with a modest amount of technical aptitude," according to van de Schoot. Dinan's approach is to extract more of the best aspects of BMW products before supplanting stock parts with its own. That's why the M235i, like all Dinan products, comes with the eponymous Dinantronics engine control unit that remaps and finds more power from the stock inline-six-cylinder engine. A bespoke carbon-fiber cold air intake and stainless steel free-flow exhaust system add at least 15 more horsepower. The most significant alterations in the M235i's engine bay are a Dinan-rebuilt turbocharger and larger intercooler, which help increase total output beyond 440 horsepower. At this point you might wonder if all this untapped capacity is at BMW's disposal from the start, why does it take Dinan to release it?