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BMW gearing up for Sochi Olympics with bobsled documentary [w/video]

BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the opening ceremony, it's about time we hear something new about the team's progress. And that's exactly what's going to happen when Driving on Ice airs this Sunday afternoon. The documentary charts the progress of the Team USA/BMW partnership to redesign the team's two-man bobsled for an event in which the USA hasn't captured gold in since 1936. And if you're concerned that this will be nothing more than a long advertisement for BMW, then you'll enjoy knowing that the program has more to do with the Team USA bobsledders than with the automaker. Even the trailer stars a number of team members and coaches, along with BMW DesignWorks USA's Michael Scully, lead designer on the program. There's a short preview embedded below, so if you just can't wait for next month's Olympics to kick off, you'll want to tune into NBC at 12:30 pm (Eastern time). Scroll down to watch the video preview and check out the full press release from BMW. BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary. "Driving on Ice," a Film About BMW's Redesign of the Team USA Two-man Bobsled, to Air This Sunday on NBC. Woodcliff Lake, NJ – January 3, 2013... BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its U.S. Olympic marketing campaign for the Sochi 2014 Olympic Winter Games which includes a series of Olympic-themed advertisments, consumer and retail activations, social and digital media executions, and a national drive campaign to benefit Team USA. In addition, a documentary on BMW's complete redesign of the U.S. two-man bobsled entitled "Driving on Ice" will air this Sunday, Jan. 5 at 12:30 p.m. EST/11:30 a.m. CST on NBC. "Driving on Ice" chronicles BMW's collaboration with the USA Bobsled & Skeleton Federation (USBSF) to deliver a fleet of six new two-man bobsleds, applying the automaker's world-class design and engineering expertise to help Team USA chase its first Olympic gold medal in the event since 1936.

BMW Z8, Lambo LM002 sell for $192,500 apiece in Detroit [w/poll]

Think a car are a bad investment? That all depends on what kind of car you're talking about. Because while most cars depreciate in value as soon as you drive them off the lot, others can do even better than hold their value. The cars that appreciate tend to be pretty high-end exotics, but they don't have to be multi-million-dollar classics to command a premium at auction. Just look at the results from RM Sotheby's Motor City sale in Detroit this past weekend. The auction house moved a solid $7.4 million worth of metal, which is pretty impressive when you consider that – unlike events at Lake Como or Pebble Beach – not one of the lots dipped into seven figures. 1930s-era American classics performed the strongest, with Duesenbergs, Packards, Auburns and the like all fetching hundreds of thousands. But what intrigued us most were the European exotics that rounded the top ten results. Amidst the Depression-era American steel were a BMW Z8 from 2001 and a 1988 Lamborghini LM002, each of which sold for an equal $192,500. Hardly the highest figures paid for European exotics this year, but considering how much they were worth just a few years ago, they've proven solid investments. BMW only made 5,703 examples of the Henrik Fisker-designed retro Z8, of which only 2,543 were brought to the United States, where they originally sold for $128,000. The most anyone had ever paid for one at auction, according to Sports Car Market, was $184,082, just this past March at Silverstone. That makes the price achieved this weekend a new record for one of the slinkiest vehicles the Bavarian automaker has ever made, representing an impressive 50-percent increase in value over the course of fourteen years. This particular example – chassis WBAEJ13481AH60437 for those keeping track – is decked out in silver over black, with less than 15,500 miles on the odometer. This Rambo Lambo was produced early in the 301-unit production run, with the sought-after carbureted engine and 32,000 miles on the clock. It didn't set any records at the same price, other examples of the LM002 having traded over the past few years for over $200k. But considering that Sant'Agata originally charged around $120-130k for the SUV when it was new, its selling price still represents about 50-percent appreciation (leaving inflation aside).

Orlando Bloom gets custom BMW S 1000 R by Deus Ex Machina

Gearheads can meet in the most unlikely of places. Take Orlando Bloom and Michael "Woolie" Woolaway. One was starring in a film where the other was working as a gaffer – we'll let you figure out which was which – and a friendship was kindled over their love for motorcycles. As it turns out, Bloom is a bit of a BMW bike enthusiast, and Woolie is the head of the famous Deus Ex Machina custom shop in Venice. The pair teamed up to create a custom four-cylinder Bimmer bike for Bloom based on the S 1000 R, and took it into the Malibu Hills for its first shakedown. Considering the Hollywood setting where they met, it should come as little surprise that they brought a film crew along to artfully document the experience, which you can watch in the four-minute clip above. BMW Motorrad and Orlando Bloom present the BMW S 1000 R Custom. Michael "Woolie" Woolaway from Deus Ex Machina turns Orlando Bloom's vision of a custom bike into reality. Munich/Los Angeles. Everyone knows Orlando Bloom as a successful actor, but not everyone knows about his passion for motorbikes. As a long-standing fan of BMW motorcycles, Orlando Bloom owns and rides a number of BMW models, including old classics. For his own custom bike project he specifically chose the BMW S 1000 R. He asked his good friend, Michael "Woolie" Woolaway, head of the Deus Ex Machina custom shop in Venice, CA, USA, to work with him to bring his custom S 1000 R vision into reality. The result of the cooperation, is a stunning one-off 4 cylinder bike. The S 1000 R Custom and Orlando Bloom had their first test ride in the Malibu Hills while shooting "4CYL", a production by Arthur de Kersauson and Clement Beauvais in cooperation with BMW Motorrad.