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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

BMW 1 Series sedan prepares to fight Mercedes CLA, Audi A3

The entry-level premium sedan segment is pretty hot right now, with the Audi A3 and Mercedes-Benz CLA-Class doing well for their respective automakers here in the US. Of course, BMW has its 2 Series, but that's currently only available as a coupe, with a convertible bodystyle forthcoming. That all looks to change, however, as our spies recently caught BMW testing a four-door 1 Series sedan that seems to have the A3 and CLA clear in its sight.
BMW's entry-level four-door is expected to ride on the same front-wheel-drive UKL platform that we recently spied in Mini Countryman form. We're pretty sure this thing will launch under the 1 Series line (odds for sedans and wagons, evens for coupes and convertibles), but it's anyone's guess with BMW - after all, the five-door, front-drive Active Tourer wears a 2 Series nameplate.
Look for the 1 Series sedan to launch sometime in 2016 as a 2017 model. Better late than never in the entry-lux segment, we suppose.

BMW to launch loaner program to avoid range anxiety on i models

BMW is looking to stave off electric vehicle range anxiety with a new program that offers buyers a free gasoline loaner with every i3 purchase. Ward's Auto reports BMW is confident that the EV will give buyers the kind of transportation they need for 90 percent of their trips. The loaners, meanwhile, will be available for those few occasions when drivers need to cover more ground than the machine's batteries will allow. The i3 gets around with help from a 180-horsepower electric motor paired with a lithium-ion battery pack.
The combo is good for trips of between 80 and 100 miles depending on driving habits and weather conditions, though BMW also plans to offer a model with a small two-cylinder range-extending gasoline engine as well. That option will likely set you back an additional $4,000. When the machine bows in 2014, it will likely come with a charge time of four to six hours when suckling from a 220-volt outlet.
As far as the conventionally powered loaner car goes, the cost of the program is included in the i3's purchase price, though BMW has yet to figure out how many free loans will be offered, or what happens after that threshold is reached.