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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Upcoming new BMW X6 leaks out ahead of full reveal

The X5 may have been the first BMW crossover on the market when it arrived in 2000, opening the door to more high-riding Bavarians to follow, but it's been replaced twice over now. The X3 is on its second generation, and with the X1 having been introduced in 2009 and the X4 soon to hit showrooms, that makes the X6 - introduced in 2008 - the oldest crossover in the BMW lineup. But it won't be for much longer.
Soon BMW will reveal the all-new X6, based on the latest X5 but with that tell-tale slanted roofline. But before it gets the chance, a handful of images have leaked their way all over the Internet to give us an advance look at what to expect.
The overall shape of the new X6 comes across as familiar, if a bit less of an awkward take on the vehicle that (for better or worse) launched the crossover coupe segment. Up front the twin kidney grilles and headlights are larger, in keeping with the latest BMW design language, and the bumper less horizontal and more dynamic. Towards the back there's a sharp crease above the wheel arch blending into the more rakishly shaped tail lights, while the metallic vent behind the front wheel arch lends the flank an even sportier appearance.

Recharge Wrap-up: EV charging at IKEA, Tesla Model M just rendering

Despite rumors, Tesla will not be producing a "Model M" electric motorcycle. After a rendering of a Tesla motorcycle concept by a designer named Jans Slapins began circulating online, some folks mistakenly thought it was something Tesla intends to build. Slapins, though, has no relationship with Tesla, nor has he claimed to. As cool as it could be, Tesla hasn't stated an interest in producing an electric two-wheeler, and, as Green Car Reports explains, Tesla's batteries don't lend themselves to the size and shape of a motorcycle the way, say, Zero's do. Read more at Green Car Reports. Piaggio and KTM are partnering to develop an affordable electric commuter vehicle. The EU is funding the project in the hopes that commuters would choose such a vehicle over polluting, traditionally powered vehicles for their daily drives. The initial plan is to create two four-wheeled tilting vehicles for demonstration purposes. The two manufacturers will also receive support from Bosch and several universities. Read more at Visor Down. Total has opened a hydrogen filling station in Munich, Germany with both standard compressed and BMW cryo-compressed hydrogen (CCH2) technology. CCH2 involves storing the fuel on board at low temperatures and just 350 bar pressure. It allows for up to 50 percent more storage than standard 700 bar systems (and, subsequently, a greater driving range). Having CCH2 hydrogen available at a public station allows BMW to further its fuel cell research and development with real-world testing. Read more at Green Car Congress. IKEA will install free EV charging stations at all of its Canadian stores. Each of the 12 stores will offer, initially, two 60-amp chargers available on a first-come-first-served basis. Sun Country Highway will install the chargers by the end of this summer (that's right, you don't have to assemble them yourself). IKEA sees itself as a prime location for EV charging as most of its stores are located near major highways. All of Canada's IKEA stores get their energy from renewable sources. "Electric vehicle charging stations are an important step on IKEA Canada's continuing journey towards sustainability," says IKEA's sustainability manager, Brendan Seale. Read more from Sun Country Highway. Related Gallery News Source: Green Car Reports, Visor Down, Green Car Congress, Sun Country Highway Green BMW Automakers Tesla Alternative Fuels Motorcycle Electric Hydrogen Cars recharge wrapup