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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Next BMW 5 Series hits the 'Ring

Here are our latest photos showing the new BMW 5 Series, codenamed G30, testing at the Nurburgring. Based on the fairy door on the left front fender, we'll take this as the purported PHEV version that we caught last time around on German city streets. According to the insiders at BMW Blog, the 5er hybrid will take heavy inspiration from the X5 xDrive40e, including the 2.0-liter four-cylinder engine with electric assistance and a combined power rating of about 300 horsepower. The lighter CLAR architecture making its way under the 3, 5, 6, and 7 Series models is expected to remove anywhere from 80 to 100 kilograms in the 5, enabling non-US markets to partake of the 150-hp, turbodiesel three-cylinder engine at the entry-level end. However, the engine symphony will run up the scale through four-, six-, and eight-cylinder registers that include a 400-hp M550 diesel and a 600-hp V8 in the M5. The tech story is 'Go Go Gadget G30,' with rumors of autonomous abilities like being able to overtake other cars on its own – and signaling beforehand – and parking itself. Inductive charging through a floor-mounted plate, as shown at this year's Consumer Electronics Show, a new iDrive layout with a touchscreen and gesture-enabled functions, and over-the-air updates are also expected. We could see it revealed at next year's Geneva Motor Show, or maybe the 2016 Auto China, in Beijing, or sooner.

BMW Vision Future Luxury Concept is bold and beautiful in Beijing

BMW officially unveiled the Vision Future Luxury Concept today (or is it tomorrow?) at the 2014 Beijing Motor Show, giving the world's media an in-the-flesh look at not only a future design theme for the brand, but a rumored flagship model.
This is a looker in person, thanks to its Pininfarina Gran Lusso Coupe-inspired design, and it's not too difficult to imagine it in production car form, with smaller wheels, larger mirrors and the other minor transformations that take place from drawing board, to auto show and, finally, to assembly line. In general, it seems like there are more than a few parts of this vehicle that are ready for production.
We didn't talk about it in our initial post, but it bears mentioning that this particular concept is wearing an eDrive badge on its backside, indicating that under the Vision Future Luxury's long hood is some form of plug-in-hybrid propulsion. It's anyone's guess as to what engine, battery and motor combinations BMW is playing with, although it does seem questionable whether BMW would launch a PHEV flagship to do battle with a top-rung variant of the Mercedes-Benz S-Class (which will likely use V12 power).