Bmw M3 2002 on 2040-cars

Auto blog

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

The 2014 Alpina B4 Bi-Turbo Cabrio powers up luxury and speed

The BMW specialists at Alpina know how to exploit a niche when they see one. With the BMW M4 still not technically official, it saw the need for a higher performance four-seat convertible than the 435i 'vert. Enter the new B4 Bi-Turbo Cabrio that is debuting at the Geneva Motor Show.
The European-exclusive model takes BMW's 3.0-liter, twin-turbocharged inline-6 and massages it up to 410 horsepower and 442 pound-feet of torque, which is less power but more twist than the M4 would give buyers. Alpina's tend to be built more as quick, luxurious grand tourers, and the B4 Bi-Turbo gets is no different with an adaptive sport suspension and an eight-speed automatic. Plus it wears the classic pinstripes and 21-spoke wheels that are the brand's design hallmarks.
While the added weight for the convertible means that the Cabrio takes 4.5 seconds to reach 62 miles per hour, about a half-second slower than the coupe, at the moment it is the only way to get this kind of performance in a BMW convertible. Orders for the convertible open in March in Europe and prices in Germany start at 74,800 euros ($102,878 at today's conversion rates).

Consumer Reports criticizes small turbo engines for misleading performance, fuel economy claims [w/video]

Consumer Reports has taken aim at at small-displacement, forced-induction engines, saying the powerplants don't manage to deliver on automaker fuel economy claims. Manufacturers have long held that smaller, turbocharged engines pack all power of their larger displacement cousins with significantly better fuel economy, but the research organization says that despite scoring high EPA economy numbers, the engines are no better than conventional drivetrains in both categories. Jake Fisher, director of automotive testing for Consumer Reports, says the forced induction options "are often slower and less fuel efficient than larger four and six-cylinder engines."
Specifically, CR calls out the new Ford Fusion equipped with the automaker's Ecoboost 1.6-liter four-cylinder engine. The institute's researchers found the engine, which is a $795 option over the base 2.5-liter four-cylinder, fails to match competitors in acceleration and served up 25 miles per gallon in testing, putting the sedan dead last among other midsize options.
The Chevrolet Cruze, Hyundai Sonata Turbo and Ford Escape 2.0T all got dinged for the same troubles, though Consumer Reports has found the turbo 2.0-liter four-cylinder in the BMW 328i does deliver on its promises. You can check out the full press release below. You can also read the full study on the Consumer Reports site, or scroll down for a short video recap.