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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

The BMW 507 Elvis drove in the Army has been restored

Two years ago, BMW Classic Group started work on a 507 roadster once owned by Elvis Presley, the King of Rock 'n' Roll. The car's restoration is now complete, and it is scheduled to make its debut at the Pebble Beach Concours d'Elegance on August 21. BMW Classic gives a look into what it took too get the car back in shape. Elvis's 507 was found by Jackie Jouret from Bimmer magazine in the barn of Jack Castor. Castor purchased the car in 1968 and held onto it since. The pair was able to confirm the car was owned by Elvis, who acquired it when stationed in Germany with the US Army. As you can see from the photo above, the car was not in good shape. Aside from the tired looking paint and body, there was a lot that needed to be repaired, replaced, or reconstructed. At some point, someone saw fit to drop in a Chevy V8, which meant the restorers had to not only build a new BMW V8 for it, but also had to repair the subframe where it had been modified. The interior was in bad shape as well, with seats that needed their own ground-up restoration, and a dashboard that was just completely missing. The restoration group also had to remove eight paint jobs the car received over its lifetime. One of those resprays was commissioned by Elvis himself. The car was originally white when it was raced by Hans Stuck, but after Elvis purchased it he reportedly painted it red to help hide lipstick and messages left by fans. BMW Classic Group restored this car back to its original condition, which also means it's back to its original white paint. The car will be on display at this year's Pebble Beach Concours d'Elegance alongside a number of other vintage BMWs celebrating the company's centennial. If you want more information and photos of the restoration, be sure to check out BMW Classic Group's website. Related Video: Related Gallery Elvis Presley's 1957 BMW 507 View 59 Photos News Source: Pebble Beach Concours d'Elegance, BMW Classic GroupImage Credit: BMW Classic Group Auto News Celebrities BMW Convertible Classics bmw 507

Editors’ Picks April 2023 | New X1, a Bentley and some luxury EVs

This month of Editors' Picks features a smattering of luxury vehicles in both sedan and SUV body styles. The new BMW i7 was a big surprise, and the Mercedes-Benz EQE is a lovely enough electric sedan to get our recommendation, too. We've given every other Bentley model an Editors' Pick before, and the Bentayga follows suit. Lastly, BMW nabs a second in April with the newly redesigned X1 subcompact crossover. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick.   2023 Mercedes-Benz EQE 2023 Mercedes-AMG EQE View 38 Photos Quick take: The EQE offers all the niceties of a traditional E-Class in an electric form. Its design is simplistic and bland to a fault, but everything else about it is executed well. Score: 7.5 What it competes with: Porsche Taycan, Audi E-Tron GT, Tesla Model S, BMW i4 Pros: Gorgeous interior, big backseat, advanced tech, excellent driving AMG variant Cons: Bland design, average range/charging speed, questionable value From the editors: Road Test Editor Zac Palmer — "I drove the AMG version of the EQE, and while it's a rocketship of an EV, it lacked the ne'er-do-well nature of the gasoline-powered AMG versions of the E-Class. The interior is beautiful, but I can't say the same for the exterior, even with the AMG add-ons. The AMG EQE is a perfect Benz, but I wouldn't go so far as to call it the perfect AMG product." In-depth analysis: 2023 Mercedes-Benz EQE Sedan Review: A smaller, less expensive EQS   2023 BMW X1 2023 BMW X1 xDrive28i 03 View 31 Photos Quick take: The BMW X1 is the driver's choice in the subcompact luxury SUV segment. Its size and abundance of tech makes it a great all-rounder for anybody's taste, though. Score: 8.0 What it competes with: Volvo XC40, Audi Q3, Mercedes-Benz GLB, Mercedes-Benz GLA, Jaguar E-Pace, Lexus UX, Land Rover Discovery Sport, Pros: Fun to drive, great utility, traditional and handsome design Cons: Interior feels spartan, value is questionable From the editors: Senior Editor, Green John Beltz Snyder — "This segment is a competitive one, but the X1 sets itself apart as the driverÂ’s car.