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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Editors’ Picks April 2023 | New X1, a Bentley and some luxury EVs

This month of Editors' Picks features a smattering of luxury vehicles in both sedan and SUV body styles. The new BMW i7 was a big surprise, and the Mercedes-Benz EQE is a lovely enough electric sedan to get our recommendation, too. We've given every other Bentley model an Editors' Pick before, and the Bentayga follows suit. Lastly, BMW nabs a second in April with the newly redesigned X1 subcompact crossover. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick.   2023 Mercedes-Benz EQE 2023 Mercedes-AMG EQE View 38 Photos Quick take: The EQE offers all the niceties of a traditional E-Class in an electric form. Its design is simplistic and bland to a fault, but everything else about it is executed well. Score: 7.5 What it competes with: Porsche Taycan, Audi E-Tron GT, Tesla Model S, BMW i4 Pros: Gorgeous interior, big backseat, advanced tech, excellent driving AMG variant Cons: Bland design, average range/charging speed, questionable value From the editors: Road Test Editor Zac Palmer — "I drove the AMG version of the EQE, and while it's a rocketship of an EV, it lacked the ne'er-do-well nature of the gasoline-powered AMG versions of the E-Class. The interior is beautiful, but I can't say the same for the exterior, even with the AMG add-ons. The AMG EQE is a perfect Benz, but I wouldn't go so far as to call it the perfect AMG product." In-depth analysis: 2023 Mercedes-Benz EQE Sedan Review: A smaller, less expensive EQS   2023 BMW X1 2023 BMW X1 xDrive28i 03 View 31 Photos Quick take: The BMW X1 is the driver's choice in the subcompact luxury SUV segment. Its size and abundance of tech makes it a great all-rounder for anybody's taste, though. Score: 8.0 What it competes with: Volvo XC40, Audi Q3, Mercedes-Benz GLB, Mercedes-Benz GLA, Jaguar E-Pace, Lexus UX, Land Rover Discovery Sport, Pros: Fun to drive, great utility, traditional and handsome design Cons: Interior feels spartan, value is questionable From the editors: Senior Editor, Green John Beltz Snyder — "This segment is a competitive one, but the X1 sets itself apart as the driverÂ’s car.

BMW negotiates Daimler alliance, buys out car-service partner Sixt

Sixt sells its stake in DriveNow car-sharing to BMW BMW in talks with Daimler to combine car-sharing Combining car-sharing business to aid robotaxi plans FRANKFURT — Germany's BMW has bought out partner Sixt from their joint venture DriveNow, paving the way for a broader car-sharing and driverless taxi alliance with Daimler to compete against Uber and Lyft. Car rental company Sixt said on Monday it would generate an extraordinary pre-tax profit of about 200 million euros ($248 million) in 2018 from the sale of the DriveNow stake to BMW for 209 million euros. "With DriveNow as a wholly-owned subsidiary, we have all options for continued strategic development of our services," said Peter Schwarzenbauer, BMW's board member for Digital Business Innovation. "Our experience with mobility services supports our development of future autonomous, electrified and connected fleets," he said, adding that BMW aims to have 100 million customers for "premium mobility services" by 2025. The Sixt deal comes as BMW moves closer to a deal to combine its car-sharing services with Daimler's Car2Go, a person familiar with the discussions told Reuters last week. The German carmakers want to build a joint business that includes car sharing, ride-hailing, electric vehicle charging, and digital parking services, a senior executive at one of the companies said on Monday. Mercedes-Benz parent Daimler and BMW declined comment on the status of potential talks on their car-sharing business. "This is speculation, we do not comment," BMW said. The senior executive, who declined to be named because the plan is not public, said: "This will create an ecosystem which can also be used for managing robotaxi (driverless taxi) fleets." BMW would contribute its ParkNow and ChargeNow businesses to the common company, the executive said, adding that there were still differences of opinion over the valuation of Car2Go. The market for ride-hailing services currently makes up around 33 percent of the global taxi market, and could grow eightfold to $285 billion by 2030, once autonomous robotaxis are in operation, Goldman Sachs said in a recent research note. BMW and Daimler are now working on developing autonomous cars, vehicles which could enable them to up-end the market for taxi and ride-hailing services.