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Recharge Wrap-up: BMW i3 carshare, Audi e-gas plant

Elix Wireless has announced its E10K Wireless Charging System. The system is designed for harsh conditions, delivers up to 10 kilowatts and features automatic detection and removal of foreign objects. Its low frequency makes it safe to operate near oil and gas, and in other hazardous environments. The system can charge personal vehicles, as well as electric buses, trucks, mining equipment and heavy duty machinery. Elix has "created an entirely new technology that meets customer demand for fast, safe and reliable charging," says, CEO David Smith. The E10K system uses Elix's Magneto-Dynamic Coupling technology, with rotating permanent magnets in the transmitter and receiver. Read more at Green Car Congress, or in the press release from Elix Wireless. FreeWire Technologies and Siemens are working together on a pilot program for the Mobi Charger. The mobile charging station, which uses second-life EV batteries to charge electric vehicles, will be deployed for a trial at LinkedIn's campus in Mountain View, CA. The Mobi is more flexible than stationary chargers in that it brings the charging to the car, regardless of where it is parked, rather than having to park the EV in a specific spot. It can charge up to five cars per day without putting stress on the grid during peak hours. Read more from Siemens. Audi's e-gas plant in Werlte, Germany helps stabilize the power grid. The plant, which produces synthetic methane using CO2, water and electricity, is able to draw six megawatts of power within five minutes, allowing it to become certified in the electricity balancing market. This helps the grid adapt to the larger load fluctuations that go hand-in-hand with generating renewable energy. It also allows the plant to achieve higher operating times and produce more e-gas each year. Read more in the press release from Audi. The BMW i3 is now available through the DriveNow carsharing service in Germany. DriveNow, which is a joint venture between BMW and car rental company Sixt, has put 100 i3s into service in Berlin, Hamburg and Munich. BMW also says that it supports a shift away from private car ownership in order to improve urban living and mobility, and sees electric carsharing as an important part of that. "We are witnessing the changes our customers and society as a whole are making and we are taking them on board," says BMW's Dr. Bernhard Blattel.

Recharge Wrap-up: BMW X5 PHEV debuting in Shanghai, Proterra sets up shop in CA

South Carolina-based Proterra has received funding to build electric buses in California. The California Energy Commission has awarded the company, which is headed by former Tesla executive Ryan Popple, a $3-million grant. Proterra will use the funds for a facility in the LA suburb the City of Industry, where its largest customer, Foothill Transit, also operates. Proterra has also opened an office in San Bruno, just south of San Francisco. Read more at SFGate or at ValueWalk. Despite its "urban mobility" design, the BMW i3 has become popular outside of large cities. Rather than singular urban centers, "The strongholds in this country are parts of California, Texas and southern Florida," said BMW North America CEO Ludwig Willisch. He also says the electric car hasn't been particularly successful in the Northeast, with cities like New York perhaps not being as mindful of sustainability as California. BMW is also nearing i3 sales of 12,000 a year, which Willisch calls "a sustainable rate." Read more at Automotive News. BMW will debut its X5 xDrive40e plug-in hybrid at the Shanghai Motor Show this month. It is the first PHEV from BMW's core brand (not from its i sub-brand). It uses a turbocharged four-cylinder engine and electric motor for a total of 313 horsepower, and a combined fuel economy of about 70 miles per gallon (according to the ECE test cycle). Press days for the Shanghai Motor Show are April 20-21. Read more in the press release below. BMW at Auto Shanghai 2015. At a glance •BMW at the 16th International Automobile & Manufacturing Technology Exhibition (Auto Shanghai) from 22 – 29 April 2015 (Press Days from 20 – 21 April). •BMW presents a world premiere, four Asian premieres and two Chinese premieres in Shanghai. •World premiere: the BMW X5 xDrive40e Sports Activity Vehicle is the first plug-in hybrid series-production model from the BMW core brand. •Asian premiere: the new BMW 2 Series Gran Tourer is the first premium model in its segment to offer maximum variability and room for up to seven people. •Asian premiere: the new edition of the BMW 1 Series is even more expressive, sporting and efficient than before. •Chinese premiere for the three athletes in the luxury class: the new BMW 6 Series Convertible, the new BMW 6 Series Coupe and the new BMW 6 Series Gran Coupe. •Chinese premiere with top-notch driving dynamics, efficiency and exclusivity: the new BMW M6 Coupe and the new BMW M6 Gran Coupe.

This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."