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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

2015 BMW i8 configurator is ready to show the future

Good news if you're one of the lucky few that can afford the new BMW i8. The high-performance hybrid's configurator has gone live on BMW USA's consumer website, meaning you can head in and customize till you drop.
If you've ever played with a BMW configurator, you'll instantly feel at home with the i8's. You have the choice of four trim packages (your author refuses to use BMW's pretentious "World" trim names), followed by wheel and exterior paint options. The interior choices are fixed to the trim level, so aside from trim, color and the choice of two wheel options, there isn't a lot to pick out on the i8.
Head on over and take a look.

Next BMW M3 sedan to be plug-in hybrid?

BMW has a lot in mind for the next-generation 3 Series and 4 Series cars, and we're hearing about it now even though they're not expected for another three or four years. The sedan is expected to be lighter, wider, with a longer wheelbase and a lower center of gravity. Rumored tech updates include the water injection system debuted in production on the BMW 1 Series, and the 4 Series convertible might go back to a fabric top. Now The Detroit Bureau reports BMW insiders have revealed that the next M3 will get a plug-in hybrid drivetrain. We've heard about plug-in variants in the mix for the G20 3 Series using a small displacement four-cylinder, but not on the M3 and possibly M4. The goal is familiar, according to the "several senior company officials:" to improve the performance while reducing the emissions footprint. Apparently, the power unit being worked on uses a "similar engine" to the 425-horsepower, 3.0-liter inline six employed at the moment, with power sent to the rear wheels. Electric assistance would come from a KERS-like unit that would also - and only - send power to the rear wheels. Torque is said to go up at least 73 pound-feet from the 406 lb-ft available currently, and all-electric range might be as much as 20 miles. Plenty of carbon fiber will help offset the weight of the lithium-ion batteries. Despite company obfuscations, we know BMW is working on a hybrid powertrain for a vehicle rumored to be called either i5 or i7, and would use one or two electric motors to drive the front wheels while the traditional ICE drives the rear wheels. This potential M3 and M4 powertrain would be an offshoot of that engineering. Automobile speculates there will be electric turbochargers and a horsepower number around 500. Related Video: