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BMW 225xe and 330e get official ahead of Frankfurt

BMW is going green at the 2015 Frankfurt Motor Show with the launch of the 225xe and 330e plug-in hybrids, but the Bavarians are spilling the beans about them early. The models are the latest to use Bimmer's eDrive tech that's derived from the i3 and i8. The modular system allows the automaker to roll out PHEVs through its range. For the new 225xe, eDrive makes for an all-wheel drive, PHEV version of the brand's usually front-wheel drive wagon. Other than the door hiding the charging point, the vehicle looks the same as other versions. Underneath the skin, it uses a 134-horsepower, 1.5-liter turbocharged three-cylinder to spin the front-wheels through a six-speed automatic. An 87-hp electric motor with a 7.7-kWh lithium-ion battery turns the rear, and the result is a total system output of 221 hp and 284 pound-feet. BMW claims a sprint to 60 miles per hour in 6.7 seconds, but this 2 Series shines in fuel economy with between 112 and 118 miles per gallon on the European cycle. Multiple driving modes let the driver find the right mix of power and mileage, but the electric range is only 25 miles. Like the standard version, there's no chance of the 225xe coming here, but prices in Germany start at 37,800 euros ($42,050, at current rates) later this year. For buyers wanting BMW's iconic 3 Series as a PHEV, there's the 330e. Again, the only major styling difference is the charging door on the front fender. Its 87-hp electric motor and 181-hp, 2.0-liter turbocharged four-cylinder both send power to the rear wheels. The result is a total system output of 248 hp and 310 lb-ft. The 330e maintains a 50-50 weight distribution, and fuel economy on the European cycle is rated between 112 and 124 mpg. Even with that efficiency, the 330e can get to 60 in 6.1 seconds. The 7.6-kWh lithium-ion battery allows for 25 miles of EV range, too. BMW's gargantuan press release goes into exhaustive detail about every technological element in the two new models. You can check out all of those details below ahead of the Frankfurt reveal, below. BMW eDrive – the latest generation. 1. BMW eDrive technology. Setting a new benchmark for efficiency. The innovative BMW eDrive technology in the new BMW 225xe and new BMW 330e once again underlines BMW's leading role in the premium segment when it comes to powertrain electrification. BMW eDrive technology includes a number of cutting-edge plug-in hybrid components and makes a significant contribution to reducing fuel consumption and emissions.

Mazda Turnpike in Japan shut down for racing

The people behind Motorhead Magazine in Japan clearly have some friends in high places. Not only did they manage to shutdown eight kilometers of the Mazda Turnpike up the Hakone mountain, but they invited some of the country's premiere racers to take a drive up the hill. This wasn't just a Sunday cruise either. Featuring a BMW Z4 from the Super GT series, a classic Ford GT40, two flavors of Nissan GT-R and two takes on the Subaru Impreza WRX STI, these guys came ready to run. When an opportunity to let racecars challenge a curvy mountain road presents itself, you don't squander it. Thankfully, the folks at Motorhead knew that and outfitted the course with a plethora of cameras and high-quality sound equipment to capture the action. The result is nothing short of sublime. Take the video's urging to turn up your speakers for this one, and watch as these racers hit ludicrous speeds in a beautiful place never meant for them. News Source: japanmotorhead via YouTube, Jalopnik Aftermarket Motorsports BMW Ford Nissan Subaru Racing Vehicles Performance Videos ford gt40 super gt

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.