2009 Bmw M3 on 2040-cars

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BMW may show off autonomous concept at 100th anniversary

BMW celebrates its 100th birthday in 2016, and the brand might mark the occasion by showing a concept with a nearly production-ready autonomous system, according to Autocar. Company sales and marketing boss Ian Robertson hinted that the automaker could be close to introducing the next-gen tech. "We've reached the 'feet off' phase of autonomy, and now we're in the 'hands off' and 'eyes off' phase, but only for brief periods," Robertson told Autocar. He thinks fully autonomous driving could be possible in 15 years because the company needs to work out how to make it safe. In addition to talking about autonomous tech, Robertson said the company's March 7th centenary would focus the future. "There will be some products we will share," he told Autocar. "Maybe what I've been alluding to will be the direction of that." BMW has tested autonomous technology for years and already impressively showed an M235i that could drift by itself. An i3 (pictured above) was even able to park without driver assistance in a multi-story garage at CES last year. Recent rumors about Google's piloted ridesharing service suggest this could be the perfect time for the German automaker to take the next step. BMW's bigger challenge could be determining how much autonomous ability to give drivers. Tesla might soon reduce features from its Autopilot system because a few owners aren't responsible enough to use the tech safely. California also proposed regulations that could limit the capabilities of driverless vehicles. Related Video:

BMW now wants to build 'ultimate machine driver'

The lines between the auto industry and Silicon Valley have been blurring for a while now. Google, for example, is hiring people from deep within the automotive world to spruce up its autonomous driving project. Apple is doing the same, and Tesla's sort of on both sides. More examples are easy to find. That's why it's no surprise, really, that there's a movement happening behind the scenes at BMW to reinvent the roundel. Speaking at the Geneva Motor Show this week, BMW board member Klaus Froehlich told Reuters that the Bavarian automaker is refocusing its sights on Silicon Valley. The goal, Froehlich said, is to have half of BMW's research and development staff to be computer programmers. Their mission: to build the AI that will maneuver upcoming self-driving BMWs. In other words, after 100 years of building what the company calls the ultimate driving machine, BMW is shifting over to the ultimate machine driver. We should've seen it coming with that autonomous driving video last year. Many automakers are working on autonomous cars these days, and this is all nothing new for BMW, but Froehlich's comments show an increased focus on cars that will drive you. "For me it is a core competence to have the most intelligent car," Froehlich said. "Our task is to preserve our business model without surrendering it to an Internet player." Some of the tasks that Froehlich sees for an expanded software team will be developing better cloud connection, so that a self-driving car can get messages from a central network. It means perhaps licensing BMW's plug-in powertrains to smaller companies that maybe can't build their own but have other strengths that BMW can access. By developing its own staff and working with partners – the same strategy automakers have used for years – BMW is trying to get ready for the autonomous future. Related Video: News Source: ReutersImage Credit: Harold Cunningham/Getty Images Green BMW Technology Emerging Technologies Autonomous Vehicles Electric Future Vehicles bmw i research and development klaus froehlich

BMW reminds us what made the original M3 so great

Just because many are slavering for the global debut of the 2016 BMW M2 at the Detroit Motor Show doesn't mean BMW will let us forget the coupe that gave the letter "M" its global moxie: the M3. The Roundel has posted the first in a five-part series devoted to that seminal M, the 1987-1991 E30. Built as a homologation requirement for the race car BMW needed to beat Mercedes 190E 2.3/16V in the German Touring Car Championship, it was 1.5 times more expensive than the 325i of the time and company sales heads had doubts about being able to sell all 5,000 of them. As we know, that story had a happy ending. The first models came with a 2.3-liter four-cylinder with 195 horsepower, a chopped and tuned combination of the four-cylinder M10 block first used in 1962 and in Formula 1, with a cylinder head from the six-cylinder M88 that did duty in the M1. By the time the M3 Sport Evolution models marked the end of the first-gen production run, displacement had risen to 2.5 literz and output to 238 hp, but more important than those numbers were the phenomenal handling and relentless race victories. You should definitely check out the video above for BMW's peek into the backstory of the fourth M car after the M1, M535i, M635 CSi, and M5, and arguably most important. But if your M-centric tastebuds prefer a more modern take on the German brand's most driver-friendly vehicles, take a look at the videos below. Related Video: