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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Official pics of BMW M235i surface ahead of coupe's debut

BMW isn't supposed to debut the 2 Series until tomorrow, according to Carscoops, but that hasn't stopped these photos of the 1 Series Coupe replacement from leaking onto the web. First picked up by a BMW 2 Series enthusiast site, the photos eventually found their way around the web, and complement the spy images we showed you of the uncovered 2 Series from almost six months ago.
This particular car is the M235i, and will serve as the range-topping 2 Series. As the number "35" is affixed to this car's tail, there's no question that the engine powering this example is BMW's turbocharged, 3.0-liter six-cylinder. As we reported earlier this month, power for the M235i should sit around 320 horsepower, blessing the 3,240-pound coupe with a 4.8-second sprint to 60 miles per hour when equipped with an eight-speed automatic (a six-speed manual is also available, but drops the time down to an even five seconds).
While this isn't a full-bore M car like the 1 Series M Coupe, it has been touched by the company's in-house tuning division, which means it sports a racier body kit, blacked out grilles and M-labeled interior items, like the steering wheel.

Watch man destroy his M6 'lemon' with a sledgehammer and ax

Just to be clear, the owner of this BMW M6 isn't ready for another one. He and his friend destroyed the V10-powered coupe in anger at the entrance to the Frankfurt Motor Show in a decidedly public fashion. Bild and GT Spirit report that the owner was angry over mysterious quality and reliability issues that he claims BMW wasn't able to fix. What we have here, folks, is claimed to be a very expensive lemon.
As the story goes, owner Pourmohseni Hadi bought the 2007 M6 in 2008, and five years later, he is still complaining about mysterious vibrations, rattles and severe jolts during gear changes - the latter he says have caused passengers to become nauseous. The car was taken to several BMW repair shops in Italy and Hadi says he he has written a letter to the automaker about his issues, but the car was never fixed and the letter unanswered, he claims. What we don't know is how many miles the car has been driven and when all these problems started happening. The situation reminds us of a certain Lamborghini Gallardo from a couple years back.
While we understand Hadi's frustration, perhaps an M6 just doesn't suit his tastes. After all, we'd be lying if we said a perfectly functioning M6 of this generation wasn't bumpy over uneven surfaces and wouldn't make some passengers nauseous, with its stiffly sprung suspension and dizzying 500-horsepower V10. Anyone wanna bet his M6 was equipped with one of BMW's notoriously abrupt SMG single-clutch gearboxes?