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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Driving 2024 Chevy Traverse, BMW X5 M Competition, Fiat 500e | Autoblog Podcast #832

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor John Beltz Snyder. John's been driving the new Chevy Traverse and the BMW X5 M Competition, and Greg gives his first impressions from behind the wheel of the new Fiat 500e. They discuss Tesla's abandonment of its lower-cost EV, and a report that it did so when the car was almost completed. They also discuss Subaru and Toyota teaming up again for another round of EVs, and discuss the ramifications of Biden's tariffs on China. Finally, they dig through the mailbag to give their opinions on the future of Rivian. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #832 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: 2024 Chevrolet Traverse 2024 BMW X5 M Competition 2024 Fiat 500e Was the Tesla Model 2 almost finished when it was scrapped? The Information says so Subaru to lean on Toyota for three new EVs by 2026 President Biden hikes U.S. tariffs in Chinese chips and cars And why they could have little immediate impact Mailbag: Thoughts on Rivian's future Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Government/Legal Green Podcasts BMW Chevrolet Fiat Subaru Tesla Crossover Hatchback SUV Electric Luxury Off-Road Vehicles Performance Rivian

On Location in Mexico with the BMW 3 Series and X1

Back in October, I traveled to Mexico with BMW to drive the new X1 crossover and the updated 3 Series sedan, specifically the new 340i. I wasn't surprised to see freshly paved roads and beautiful scenery, both of which are staples of the new-car launch. What we don't usually find are car-sized boulders blocking entire lanes of travel, goats as surprise traffic obstacles, and roads that turn to dirt with little warning. In hindsight, maybe the boulders have something to do with the fresh pavement. All that made the drive from our hotel on the edge of Copper Canyon to a little town called Batopilas more interesting than the normal A-to-B. Getting to and from the hotel was its own adventurous challenge, requiring my first and second flights in a Cessna. I managed to escape with my life and some video of the experience, and it's all edited for you above. Enjoy. BMW Crossover Luxury Videos Original Video Sedan