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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

Rinspeed Budii Concept is a rolling smorgasbord of future tech [w/video]

There's a strange dichotomy going on inside the Rinspeed Budii Concept. Actually, there's a slew of seemingly mismatched ideas, but that seems par for the course when it comes to the mind of Frank Rinderknecht, no? For instance, there's a manual-wind Manero PowerReserve watch embedded in the cabin, which seems quaint, considering the high-tech nature of the car's design and intent. A high-resolution camera apparently "recognizes" when the watch is getting low on power, and a robotic arm "uses ingenious motions to wind the movement" of the watch. Seriously. The aforementioned robotic arm is a seven-axis unit that can "reach out" to the driver or passenger so that they can take over driving duties from the autonomous car. In this way, the occupants can choose to put their lives under the control of the "cognitive and intuitive autopilot" provided by a telescoping laser scanner and a high-res camera that map the car's surroundings, or to make their own "ethical" driving decisions. We kind of assume that refers to the current autonomous-driving question of the times: whether or not to save the lives inside the car our outside of it in case of emergency. If all of that sounds suitably high-tech, you should also know that the "feel-good lounge atmosphere" of the interior features removable plexiglass work surfaces inside, folding blinds for privacy that are custom printed with user-selectable designs, air outlets with ambient lighting, a "wellness shower in the headliner" (whatever that means) and a center console with – you guessed it – cup holders. The platform on which all of this is based is the all-electric BMW i3 hatchback. If all of that sounds intriguing, we suggest you read all about it in the press release below and take it all in via the included image galleries. Rinspeed "Budii" redefines human-machine interaction Reach out to robots The vision of autonomous driving will soon become reality and will fundamentally change the interaction of man and automobiles. While the research centers of the automotive industry are still feverishly working on the technical solutions, progressive thinkers such as the Swiss idea factory Rinspeed are already giving concrete thought to how automated private transport will transform the car and the man-machine system. Besides fundamental conceptual changes, this will also have to involve issues of ethics and society. In the past, the robots in the factories of this world merely assembled cars for people.

Automakers paying Chinese dealers for lower-than-expected sales

The Chinese dealers vs. foreign manufacturers story won't quit. It began with a story on the struggles faced by FAW-Toyota joint venture dealers, with supposedly 95 percent of the showrooms losing money, and 10 percent of them doing so poorly that they'd have to exit the business. The problem is mandated sales targets, most set when the country's economy was racing. Now that things have slowed, China's dealers are swimming in unsold cars and the costs to keep them. In the case of FAW-Toyota, dealers asked Toyota to hand over 2.2 billion yuan ($355 million) to help address the situation. That was followed by a report noting the issues that Honda, BMW, and Nissan dealers are having with the same issue, revealing that the Chinese Automobile Dealers Association (CADA) had taken the highly unusual step of writing to the Chinese government to complain. Now Reuters reports that CADA is not only pressing its case even harder, it's being open about it: it announced that BMW agreed to pay dealers 5.1 billion yuan ($820 million) to alleviate poor profits last year. Unnamed sources said Audi has thrown 2 billion yuan into the kitty for subsidies, and Daimler has contributed "about 1 billion yuan" to its dealers. The battle isn't just about 2014, but how business will be run in 2015 as well: Chinese Porsche dealers have requested the automaker lower its 2015 target of 64,000 cars, which would be a 40-percent increase on its 2014 sales of 46,931 vehicles. One analyst called it "shocking" that the CADA has taken its fight public, while CADA comments continue to imply that dealers have been railroaded to the cliff's edge without recourse. "Due to the difference in status," it's deputy secretary said, "individual dealers are not willing to, or don't dare to, talk frankly with the carmakers...." Both parties need one another, so they'll figure out a way to make it work – but that could mean acknowledging the Chinese market is behaving more like a mature one, not an emerging one. News Source: ReutersImage Credit: Lintao Zhang/Getty Images Earnings/Financials Audi BMW Porsche Toyota Car Dealers Luxury