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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Daily Driver: 2015 BMW X6 M

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 BMW X6 M, reviewed by Greg Migliore. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT: [00:00:00] Hey, everybody. It's Greg Migliore, and today I am driving the 2015 BMW X6 M. This is the crossover coupe that is sort of a halo SUV for BMW. It's got its naysayers but I like it. I think it's a number of things enthusiasts like. It's fast, it's curvy, it looks good, it's fun to drive, and this one that I'm [00:00:30] testing out is absolutely loaded. It comes in at more than $115,000. Now that might seem like a lot for an X6, even in M trim, but you're getting a lot of stuff here. This has got a twin-turbo V8, pumps out 567 horsepower. It's mated to an eight-speed automatic transmission, which I think is a good one, and it runs with all-wheel drive. There's a number of M treatments like the wheels, some of the aerodynamic treatments up front. [00:01:00] It looks sporty and it also has a good tough crossover feel, but it still has almost a car feel as well because the X6 was designed to have a bit of a coupe dynamic. Now inside, is really a beautiful surroundings. We've got lots of trim. It looks like carbon fiber. We've got different color stitching. There's black trim, there's orange trim, there is some of the M colors of light blue and red trim on the steering wheel. It definitely looks like a [00:01:30] loaded BMW, but also an M BMW series. You lay on the throttle you can get away from stoplights quickly, no trouble. Sounds good. There's a nice exhaust note. It got moving. It's a quick car. It can get to 60 miles an hour in about four seconds, which when you consider this SUV is above 5,200 pounds, that's pretty quick. Some people question the point of an X6 in general, [00:02:00] and especially an X6 M. You're taking an SUV with less capability than an X5 and some other SUVs in this segment and then cutting it down and making a design statement. I say exactly. That's exactly what you're doing. I like a vehicle that looks like this that has those coupe-like stylings in the back. It's a little more of a cutting edge, curvy design. I think all of that's great. Then, if you're going to do different M versions of cars, why not do an X6 M?

2016 BMW X1 takes a more mainstream approach [w/video]

I really like the outgoing X1, simply because it's still an 'old' BMW. I say 'old' because all of the 'new' BMWs don't really feel that great to me – they just aren't the driver's cars they used to be. But the X1 still uses the rear-wheel-drive 1 Series architecture, and I love the way it drives. As for this new X1, it looks to be a vastly improved product in many key areas, but I worry that it, too, will suffer from the same sort of dulling that every other BMW has received. So it goes. Nevertheless, the new X1 should appeal to a broader range of luxury crossover shoppers. It ditches the cool, tall wagon shape of the old model in favor of a more traditional CUV shape. Think small X5. There's far more technology inside and out, passengers will enjoy an increase in spaciousness, and the X1 is more efficient than before, as well. Only one engine will be available in the US – BMW's 2.0-liter, turbocharged, inline-four-cylinder with 228 horsepower and 258 pound-feet of torque. All-wheel drive is standard, as is an eight-speed automatic transmission. While I'm not sure if this X1 will be as entertaining to drive as the outgoing model, the new car's improvements will surely help sales. That's especially important as small, luxury CUVs are hotter than ever. See the new car for yourself, live from Frankfurt, in the gallery above. The All-New BMW X1: - Greatest interior roominess and versatility in its class - Highest power with reduced emissions - Commanding presence, robust proportions, dynamic lines - Innovative connectivity and groundbreaking BMW EfficientDynamics technology unparalleled in the segment Woodcliff Lake, N.J. – EMBARGO: June 2, 2015 – 6:00pm EDT/3:00pm PDT... Today, BMW announced the all-new BMW X1 Sports Activity Vehicle. In its second generation, the new MY 2016 BMW X1 builds on the success of its predecessor (61,974 sold in the US to date) by incorporating a roomier interior, greater efficiency and technology on the forefront of innovation. The second generation takes to the stage with a body design typical of a BMW Sports Activity Vehicle. The BMW X1 xDrive28i will be the exclusive model in the US at launch featuring a 2.0-liter TwinTurbo 4-cylinder engine from BMW's new family of modular engines with maximum output of 228 horsepower, making the all new BMW X1 the most powerful entry model in the segment. It will be mounted to an 8-speed Steptronic automatic transmission.