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2016 BMW 3 Series First Drive [w/video]

If the 3 Series were a person, it would suffer from crippling anxiety. This has nothing to do with the way the car behaves on the road, and it's not a result of its styling. No, it's because so many people expect so much from the 3er. The model is held to the highest standard, which it tends to set itself, and when it doesn't deliver, it hears about it. So it was when BMW introduced the F30 3 Series sedan for 2012. This was a good 3 Series, but few thought it was great. The car lost some of its edge, instead chasing the comfy-luxury crowd that arguably makes up more of the buying public. The vocal Bimmer-loving minority wasn't pleased. Critics, us included, called the car out for its soft suspension tuning, less-than-perfect electric power steering, and chintzy interior details. Enthusiasts instead waxed nostalgic about the E90 generation that came before. But now, the 3 Series can relax again. BMW managed to address most of the issues in this F30 refresh for 2016. The suspension has been reworked, the steering programming overhauled, and the interior is now more befitting a dignified sporty thing from a luxury brand. For good measure, BMW is introducing a new turbocharged 3.0-liter inline-six with more power that the car didn't really need. BMW is introducing a new turbocharged 3.0-liter inline-six with more power that the car didn't really need. That new engine comes with a new out-of-thin-air badge, 340i, replacing the 335i and its N55 six. The updated 3 Series sedan will continue to be offered as a 320i with a turbo four, and both sedan and wagon keep a 328i with a higher-power version of the same engine, as well as a 328d turbodiesel. While those models' engines are unchanged, they all benefit from minor exterior styling updates (lights and bumpers) and the de-cheapified interior, as well most of the mechanical updates. Most of the content from the former Sport Line package, like Sport seats, the Sport transmission, Sport gauges, gloss black exterior trim, and black exhaust tips, is now standard on all but the 320i. Those extra standard features and the new engine bump the price up $2,050, from $44,745 for the 2015 335i sedan to $46,795 for a 340i. Our test drive focused on the 340i, since it's got the new engine. The B58 mill is a single solitary cubic centimeter off of the N55 3.0-liter's it replaces, but it's based on a new modular architecture.

Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

BMW recalls 6,073 units of i3 and Minis to replace airbag

BMW is replacing the passenger's side front airbag module on 6,073 vehicles in the US because of a supplier's manufacturing issue with the part. The affected models include the: 2014-2015 i3; 2014-2016 Mini Hardtop 2 Door Cooper and Cooper S; 2015-2016 Hardtop 2 Door John Cooper Works; and 2015-2016 Hardtop 4 Door Cooper and Cooper S. Because the airbag components aren't made correctly, they might not deploy with enough restraint in a low-speed collision. BMW isn't aware of any accidents or injuries from the problem, but this is still obviously a safety concern. According to company spokesperson David Buchko to Autoblog, customers will be notified about the issue by mail in November. As always, dealers will perform the replacements at no cost to owners. Related Video: RECALL Subject : Passenger Frontal Air Bag May not Deploy Properly Report Receipt Date: OCT 07, 2015 NHTSA Campaign Number: 15V628000 Component(s): AIR BAGS Potential Number of Units Affected: 6,073 All Products Associated with this Recall Vehicle Make Model Model Year(s) BMW I3 2014-2015 MINI COOPER 2014-2016 MINI COOPER S 2014-2016 MINI JOHN COOPER WORKS 2015-2016 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2014-2016 MINI Cooper S and MINI Cooper two-door vehicles, 2015-2016 MINI John Cooper Works and MINI Cooper S and MINI Cooper four-door vehicles and 2014-2015 BMW i3 vehicles. Due to a manufacturing error, the passenger frontal air bag may not deploy properly in a low speed crash. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 208, "Occupant Crash Protection." CONSEQUENCE: In the event of a vehicle crash, an air bag that does not deploy properly increases the risk of injury to the front seat passenger. REMEDY: MINI and BMW will notify owners, and dealers will replace the passenger frontal air bag module, free of charge. The recall is expected to begin on November 20, 2015. Owners may contact MINI customer service at 1-866-825-1525 and BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. BMW Statement: BMW has informed NHTSA of its intention to voluntarily recall approximately 923 BMW i3 vehicles to replace the passenger-side front airbag module.