2005 Bmw M3 Base Coupe 2-door on 2040-cars

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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Next BMW X1 moving to smaller, lighter FWD-biased platform

BMW's decision to make the upcoming 2-Series Active Tourer front-wheel drive has been polarizing to say the least, but like it or not, that is the direction the company will go in the near future - one rumor put the number as high as 23 front-wheel-drive models for Mini and BMW combined. The next-generation X1 won't send all its power to the front wheels, though, when it launches in early 2016. While it will use the same platform as the Active Tourer, rumors suggest all models will use all-wheel drive - at least at launch.
A "high-ranking," unnamed BMW manager confirmed to AutoWeek that the new model will switch to transversely-mounted three- and four-cylinder engines and the same six-speed manual and eight-speed automatic transmissions as the Active Tourer. The new, smaller platform will allow for more efficient packaging, and despite the smaller size, interior space will remain comparable. All the changes should make it significantly lighter too.
Don't start wailing just yet because BMW surely won't be entirely abandoning sporty models. AutoWeek claims that the Bavarians are working on a higher-output version of the 2.0-liter turbocharged four-cylinder with power closer to 300 horsepower, about a 72-hp boost. It's also rumored to offer a sporty version of the X1 that may be called the X2.

2015 BMW X6 M Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2015 BMW X6 M.