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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW solar roof helps i3 drivers even when sun isn't shining

At the Consumer Electronics Show, BMW has announced a release window for its i Wallbox Pro that unites domestic solar power and the electricity grid. The box itself was shown off during last year's i8 drives and it rests inside a solar carport to control the simultaneous delivery of both solar power and the electric grid energy to recharge an i8. One drive attendee wrote how the Wallbox Pro display showed that it was providing 3.4 total kW to the coupe, with 2.8 kW from the sun and 0.6 kW from the grid. At CES, BMW said the i Wallbox Pro, brought to life by BMW DesignWorks, will be available in 2016. For homes that aren't equipped with solar power, or when solar isn't available, the system will draw power from the grid when it's least expensive. The Munich manufacturer also announced a concept storage solution using discarded batteries from its electric cars, where excess energy from solar or other sources could be held for later use for a vehicle or the home itself. BMW will be demonstrating the i Wallbox Pro at CES and the press release below has more information. BMW i Home Charging Services unveiled at the CES Consumer Electronics Show in Las Vegas Pioneering integrated charging solution for electric vehicles brings further reduction in charging costs and integrates home solar generating systems with the household electricity system. Munich / Las Vegas- January 5, 2015... At the Consumer Electronics Show CES 2015 in Las Vegas (6 – 9 January 2015) BMW i will unveil a further innovative product from its 360° ELECTRIC portfolio: BMW i Home Charging Services. This smart solution for home charging of electric and plug-in hybrid BMW models is based on the smart home-enabled BMW i Wallbox Pro system already presented by BMW in spring 2014. How the smart charging service works. Using BMW i Home Charging Services, the vehicle is charged with homegenerated solar power whenever this is available. At other times, or if the household does not have a solar generating system, the vehicle is automatically charged at the cheapest off-peak rates. This makes it possible to take advantage of flexible electricity pricing that varies depending on the time of day. In the USA, this can result in savings of up to 800 dollars a year. With this fully automated charging service, customers get a simple-to-operate system that integrates vehicle charging with the household electrical system and online-based data systems.

Florida bikers threatened at gunpoint for beating motorist

A road rage incident in Pinellas County, FL spiraled out of control when a motorist confronted a trio of aggressive bikers at a stop light. According to The Sun, YouTube user known only as DankWheelie posted video on April 8 of a fistfight between a driver and a pack of sportbike riders on a busy Florida highway which ended abruptly when one of the participants pulled a pistol. There is precious little context for the video, which became a near instant viral sensation this week. Little is known about either the motorist or the bikers. The video starts with the bikers riding along an oceanside highway, when a red, older model BMW 5 Series gets into some confused lane changing shenanigans with them on a bridge. At a stop light after the bridge, the bikers and the driver of the BMW get into a fist fight in traffic, which does none of them credit. The bikers knock the driver to the ground and surround him, when a woman passenger in the BMW pops out with a pistol drawn and brandishes the weapon at the bikers. At this point the bikers all attempt to flee and the video ends. While there seems to be no police report filed, a local police official familiar with the incident made a statement to The Sun. "After the first incident, that's when you get on the phone," said Sergeant Mike Lynch, suggesting that all parties involved could have made better decisions. "That's when you call 9-1-1." "We're looking at a woman who looks terrified for either a friend that was in the vehicle or a spouse of some sort maybe," Lynch continued. "We encourage the public to call about that type of reckless driving. It endangers all of us on the road, not just their own lives but everybody else that's out there." Related Video News Source: YouTube, The Sun Weird Car News BMW Driving Safety Motorcycle Videos Sedan road rage biker