2003 Bmw M3 on 2040-cars

Auto blog

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

BMW X4 slantback is nearly here

Another day, another new BMW spied. Sometimes it feels like Bimmer is developing so many new models that in the future, every buyer will get their own unique car. The latest one spied is the upcoming BMW X4 that was launched as a concept nearly a year ago. The Bavarians still see a need to camouflage the rear end of its prototypes, though.
As you can see, the production version is hewing very closely to the concept. If you peer around the camo, the headlights have the same shape, but the foglights are a new addition. The rear roofline seems quite similar to concept, too, but the back end is still somewhat more mysterious because the masking and dirt hide a lot. Still, it doesn't seem like the production model is going to be radically different from the concept based on the previous test cars we spied in the past. It also strikes us as very similar in size and form to the already available 3 Series Gran Turismo, with which it is expected to share a great deal.
Our wait might not be very long to see the midsize German CUV undisguised, because the X4's debut is rumored for the New York Auto Show on April 16 with a reveal as early as March 14.