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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Recharge Wrap-up: Portland's Electric Avenue, hacking a Tesla

Portland, Oregon has opened a city block set aside for electric vehicles. Dubbed "Electric Avenue," the EV-only zone replaces one that was taken over by new construction. The new Electric Avenue is an improvement, though, with four universal, 50-kW fast chargers and two Level 2 chargers. Currently, charging is free when customers pay for the metered parking. Portland's original Electric Avenue became a gathering place for EV drivers and an opportunity for companies to test charging technology. Read more at Ecomento. Hackers Kevin Mahaffey and Marc Rogers discussed hacking a Tesla Model S at the Def Con hacking conference. They outlined the car's vulnerabilities, particularly regarding the central information display, instrument cluster and the gateway. The hackers were able to exert control over certain subsystems, but they also pointed out some of the ways in which the car is protected from outside manipulation. Among other things, they were able to turn the car on and off, lock and unlock the doors, control the brakes under five mph, and shift the car into neutral above five mph. Tesla, who was also on hand for the presentation, has patched many of the vulnerabilities. Read more at Tom's Hardware. The BMW i3 is now available through DriveNow in Copenhagen, Denmark. After the carsharing program's success with the electric car in Germany, the UK and US, BMW (which owns DriveNow along with car rental company Sixt) has created a fleet of 400 i3 EVs in the Danish capital. With the help of bus operator Arriva, the BMW fleet is interconnected with public transportation. "Here in Copenhagen we are now already witnessing mobility of the future," says BMW's Dr. Bernhard Blattel. "It is on-demand technology, interconnected, quiet and electric." Read more in the press release below. Four hundred BMW i3 for interconnected mobility in Copenhagen. BMW i supports the improvement of life-quality in cities; Electric car sharing as the key component; DriveNow with the BMW i3 shortly also in Copenhagen, directly interconnected with public transport. Copenhagen. Following the successful introduction of the BMW i3 to the DriveNow fleets in Germany, the UK and the USA, the next major step is being taken with the commissioning of 400 BMW i3 in Copenhagen on September 3rd 2015. What is new here is an all-electric fleet which is also interconnected with public transport.

Old vs. new debate gets new life with $25,000 Fiesta ST vs. E46 M3 showdown

You know who you are. There's probably a few of you reading; the ones that say, "Why would I spend $27,000 on a new Mazda MX-5 when I could get a used Chevrolet Corvette with more power." Yes, we're talking to you, used car proponents. While it is a fair argument, it's not like used cars don't come with drawbacks of their own, though.
In an attempt to put this new-versus-used argument to bed once and for all, Matt Farah of the The Smoking Tire has picked up a pair of $25,000 cars - a used, but lightly modified, 2003 BMW M3 and a 2013 Ford Fiesta ST. Naturally, there's a comparison.
Farah, as he's wont to do, does get into the nitty gritty of what each car is like to drive, and discusses the merits of used and new-car shopping. But as he rightly points out while testing the M3, "So, it is a good car. But like any used car, it really does depend on the individual car."