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Self-driving cars' problem (besides making them work): Too many players, not enough profit

For an detailed, interactive graphic about the many players in autonomous cars, click here. FRANKFURT/DETROIT — BMW and Daimler, the world's top luxury carmakers, have announced alliances with suppliers, talking up the virtues of having a bigger pool of engineers to develop a self-driving car. But another motive behind these deals, executives and industry experts told Reuters, is a concern that robocars may not live up to the profit expectations that drove an initial investment rush. Carmakers are increasingly looking to forego outright ownership of future autonomous driving systems in favor of spreading the investment burden and risk. The trend represents a clear shift in strategy from little more than a year ago when most automakers were pursuing standalone strategies focused on tackling the engineering challenge of developing a self-driving car, rather than on the business case. "Although it is a substantial market, it may not be worth the scale of investments currently being sunk into it," said a board member at one of the German carmakers, who declined to be identified because the matter is confidential. Dozens of companies — including carmakers and tech firms like Google and Uber — are vying for a market which, according to consulting firm Frost & Sullivan, will only make up about 10 to 15 percent of vehicles in Europe by 2030. There are sure to be losers. "It's impossible for me to believe there will be 50 successful autonomous vehicle software producers," said John Hoffecker, global vice chairman of Michigan-based consulting firm AlixPartners. In July last year, BMW became the first major carmaker to abandon its solo development of self-driving cars in favor of teaming up with chipmaker Intel and camera and software manufacturer Mobileye to build a platform for autonomous cars technology by 2021. The decision followed a trip by senior executives to visit startups and suppliers to gauge BMW's competitive position. "Sitting at other companies, one rattles off the technological challenges and safety aspects, and you come to realize that many of us are swimming in the same sludge," Klaus Buettner, BMW's vice president autonomous driving projects, told Reuters. "Everybody is investing billions.

Recharge Wrap-up: BMW i sales hit 50k, SsangYong SIV-2 concept

BMW sold its 50,000th i car in January. The i3, which launched in September 2013, made up roughly 83 percent of those sales. The considerably more expensive i8, which launched in June of 2014, understandably made up fewer sales. The i3 is currently sold in 49 countries, while most of the i8's sales came from the US, UK, Germany, and Norway. Through December, cumulative i3 sales reached 17,116 in the US, 5,063 in Germany, 4,494 in Norway, 3,747 in the UK and 1,348 in Switzerland. i8 sales were 2,820 in the US, 964 in the UK and 793 in Germany. BMW sold 29,513 i-Series cars in 2015, and 1,255 in January of 2016. Read more at Hybrid Cars. SsangYong will debut its SIV-2 concept at the Geneva Motor Show. The SIV-2 – which stands for Smart Interface Vehicle – uses a 48-volt mild hybrid system with a turbocharged, 1.5-liter, four-cylinder engine, 500-Wh battery pack and 10-kW electric motor. The Korean automaker says the modular SIV-2 platform can also accommodate plug-in hybrid and battery electric versions. Alongside the SIV-2, SsangYong will introduce a new Tivoli XLV crossover, based on the XLV Air concept, which is expected to offer competitive fuel economy. Read more at Green Car Reports. Worcester Polytechnic Institute is receiving a $1 million contract from the United States Advanced Battery Consortium (USABC) to make recycled plug-in hybrid batteries. The 50-percent cost-share contract will help Worcester Polytechnic scale up its recycling process to make batteries using recycled cathode material. The process, which USABC calls "novel and efficient," will make the batteries less costly than ones made with all-new material, "thereby offering a value-driven path towards improved sustainability." United States Council for Automotive Research executive director Steve Zimmer says, "These programs are critical to advancing the technology needed to meet both near- and long-term goals that will enable broader scale vehicle electrification." Read more in the press release below. USABC AWARDS $1 MILLION TO WORCESTER POLYTECHNIC TO DEVELOP PROCESS FOR RECYCLED PHEV BATTERY CELLS SOUTHFIELD, Mich., Feb.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.