1999 Bmw M3 Base Convertible 2-door 3.2l on 2040-cars

Auto blog

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

Next-generation BMW 5 Series spied in Touring trim

It almost seems as if BMW just started selling the current-generation 5 Series, yet one of our spy photographers has already spotted a next-generation prototype in Touring form. Little is known about the luxury wagon in this early stage of testing, but it is expected to weigh much less than the current car, which, in 528i Touring guise with an automatic transmission, tips the scale at over 3,800 pounds. It is also expected to have the latest in driver-assistance technology. Despite the weight savings, and judging from the photos, it looks to have proportions similar to the current car, but don't expect the makeshift headlight and taillight clusters to make it onto the production model.
The crucial question for potential Touring customers in the United States is whether BMW will do the unexpected and import it here. The company's track record indicates that it will be sold in Rest of World markets only, but we're hoping that the next 5 Series will end the Touring's U.S. hiatus (and the 5 Series Gran Turismo's reign), which began in 2003 at the end of the E39 generation.

Company car offers in decline, but not at The Cheesecake Factory [w/poll]

As businesses look to keep high-level employees happy, it seems that use of company cars can still be an effective method, although fewer companies are employing it. According to Businessweek, only about 25 percent of companies offer company vehicles as a perk, while less than half give allowances for employees to use their personal vehicles for work purposes.
The report says that one business still in the practice of handing out company cars is The Cheesecake Factory, which offers the benefit to top managers. And we're not talking about some econobox, either. The article indicates the restaurant chain hands out BMWs on a three-year basis - although the company's own report says that the type of vehicle "varies with the executive's level."
Still, we mostly agree with the article's conclusion that money is the best way to keep employees or attract new ones, even if a corporate car is a big perk. What do you think? Let us know, in the poll below, whether a company car could sway you to work for a certain company (not just the Cheesecake factory, where the "Glamburgers" portion of the menu alone is enough to keep a guy hanging around).