1999 Bmw M3 Base Convertible 2-door 3.2l on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW's plans for next plug-in i model, due after 2020

BMW entered the fight in the green car ring with gusto thanks to the one-two punch of the i3 and the i8. However, it seems that there could be a wait ahead before the German's i sub-brand is ready to land another strike at the market. "We are still in the strategic research phase where we brainstorm," Klaus Frohlich, BMW Group development boss, said to Automotive News Europe about the future vehicle. He indicated the next new model to bear the i prefix wouldn't arrive until after 2020. Frohlich also underscored that the sub-brand's products wouldn't be based on a standard BMW product. The German brand was at one point rumored to have a model called either the i5 or i7 on the way that would have added a plug-in hybrid drivetrain to the 5 Series. Frohlich's statement would seem to invalidate that possibility. Although, there's nothing stopping the vehicle from carrying regular BMW branding in the vein of the X5 xDrive40e PHEV. The current i-badged models won't just stagnate on the market in the meantime, though. "We have a minimum 20 percent battery density improvement every three years, thus over the i3 and i8's life cycle, we will offer more performance, more range or a combination of the two," Frohlich said to Automotive News Europe. Sadly, current owners won't be able to upgrade to the improved parts, though. Rumors about a third i sub-brand model go back years with much of the talk swirling around the i5. In addition to the speculation about a 5-Series-based version, there was also supposed to be a stretched variant of the i3 with that name, possibly even with a hydrogen fuel cell version. Although, BMW claimed the vehicle was purely "hypothetical." Related Video:

BMW gets exemption to allow self-parking 7 Series in US [w/video]

The US-spec 2016 BMW 7 Series is gorged with enough technology for it to qualify as a finalist in our Technology of the Year award. But not all of the tricky bits found on the European-spec car are offered Stateside, like the automated Park Assistant Plus that lets a driver remotely move the car into and out of a parking space using the touchscreen keyfob. The reason is Section S5.3 of Standard No. 114 of the Federal Motor Vehicle Safety Standards, which dictates that "the service brake... be depressed before the transmission can be shifted out of park.'" Since Park Assistant Plus is remote controlled, the brake pedal isn't pressed when the car shifts from Park into a gear. Automobile reports that the National Highway Traffic Safety Administration has conceded the law is too vague, and granted BMW's request for an exemption to bring the convenience feature to the US. NHTSA said that the point of the law was to have brake actuation during the transition from Park to a forward or reverse gear, not to insist that someone actually presses the brake pedal. BMW said it plans to bring Park Assistant Plus to the US soon, but the carmaker doesn't yet have a firm timeline for the move. To us that seems like a small yet significant victory as the marketplace fills up with cars that have abilities beyond the current laws to manage. Now if we could just get that whole FMVSS headlight issues worked out and enjoy some of that tasty Matrix and MultiBeam lighting. You can watch a video of the BMW system in action in the video below.