1998 Bmw M3 Base Convertible 2-door 3.2l on 2040-cars

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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

Will BMW-Designed Bobsled Give Team USA An Edge At The Sochi 2014 Winter Olympics? [UPDATE]

When we first reported on BMW's plans to develop a new bobsled for Team USA, the 2014 Winter Olympics were over two years away. Now the games are upon us and BMW's high-tech, carbon fiber sled is ready for competition in Sochi. When we first reported on BMW's plans to develop a new bobsled for Team USA, the 2014 Winter Olympics were over two years away. Now the games are upon us and BMW's high-tech, carbon fiber sled is ready for competition in Sochi. According to the automaker, BMW designers redeveloped the two-man bobsled from the ground up to replace a 20-year-old platform that has failed to produce Olympic gold. "BMW's process reevaluated the complete vehicle system: cowling aerodynamics and construction, chassis and steering geometries, athlete fitment and integration were all critical focal points," the automaker said in a statement. "Computer aided modeling, computational fluid dynamics (CFD), full size wind tunnel testing, on track testing, and athlete scannings were all tools in BMW's development approach." The United States has not won a gold medal in two-man bobsled since 1936. Only time will tell if BMW's contributions will give Team USA an edge at this year's Winter Olympic Games in Sochi. You can watch BMW's Team USA bobsled in action in the video above. UPDATE: Team USA bobsledders Steven Holcomb and Steven Langton won the bronze medal in two-man bobsled, snapping a 62-year medal drought in the event. MORE: American Steven Holcomb and Steve Langton take bronze, winning first two-man medal by a US sled since 1952. http://t.co/3lgynFj7z0 - AP Sports (@AP_Sports) February 17, 2014 BMW Translogic Videos bobsled

The Rinspeed Etos is a BMW i8 that drives itself and comes with a drone

Outlandish as they can be, we've grown accustomed to seeing Rinspeed unveil its avant-garde concept cars at the Geneva show every year. But this time the Swiss studio will present its latest showpiece outside of its native country, taking the veil off at CES in Las Vegas. It's called the Etos, and takes the advanced concept of the BMW i8 even further. Frank M. Rinderknecht and company designed the Etos around autonomous technology. Now if you're wondering why anyone would need a self-driving sports car, we're with you. But if Rinspeed is out to capture our attention, the svelte shape, eye-catching yellow paint, and 20-inch Borbet alloys have certainly done that much. Recognizing the transformation possible in the cabin of a self-driving automobile, Rinspeed fitted the Etos with a retractable steering wheel. That allows unfettered access to a pair of 21.5-inch ultra-HD widescreen displays hooked up to a connected infotainment system that learns from the driver's (or occupant's) habits to minimize the necessity to manually input information. No less than eight exterior cameras work in conjunction to all but completely eliminate the notion of the blindspot. But like so many mullets festooning the streets of Las Vegas and the slopes of the Swiss Alps alike, the party trick is found around back. Not unlike a megayacht with a helipad, Rinspeed fitted a remote-control helicopter on the rear deck that can be used for anything from selfies on the go to retrieving packages along the driving route. The drone lands on a platform with 12,000 individually controlled LEDs and covered in Gorilla Glass furnished, as with the glass roof, by Corning. Combine the drone with the ability to pay tolls and other charges through NFC signal while charging your phone inductively, and the driver/occupant may never need to get out of the car unless he or she wants to (and the singularity controlling all these systems permits). Fortunately Rinspeed made the interior a comfortable place to be, filled with niceties and distractions from a watch winder on the dashboard to the ceramic and titanium trim to the San Francisco skyline stitched, for some reason, into the seatbacks. Few of these features strike us as strictly necessary, and the most outlandish of them (we're looking at you, drone) will likely never be implemented on a production automobile. And what features do will likely find their home in more accommodating vehicles than a two-seat sports car.