1996 Bmw M3 on 2040-cars

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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

Wunderlich creates two-wheel-drive hybrid BMW motorcycle

Two wheel-drive motorcycles aren\\\\\\'t new, but more mainstream and niche companies are now dabbling in the technology. German aftermarket shop Wunderlich is the latest, creating the two-wheel drive BMW R1200GS LC by placing a 7.6-kilowatt hub motor on the front wheel. Wunderlich worked with Italian company Evolt on the innovation, good for 12 miles per hour by itself without the help of the boxer-powered rear wheel. Regenerative braking energy is stored in a small battery pack under the motorcycle\\\\\\'s front beak. Powered action works in forward, as well as in reverse up to three miles per hour. The rider is able to choose direction with a toggle switch in the cockpit. Wunderlich hasn\\\\\\'t said yet how power to the front wheel is controlled or if it is simply always fully on or off. It weighs 525 pounds, and has an allowable payload of another 467 pounds. Powering the front wheel, even with just 7.6 kW, would help move all that weight around in good conditions and could be a godsend in tough stuff out on the trail. Wunderlich showed off its creation at this year\\\\\\'s EICMA motorcycle show in Italy, we have a feeling some BMW owners will be waiting for word on production possibilities once the show is over. Related Video: Featured Gallery Wunderlich BMW R1200 GS LC News Source: EICMA via Asphalt and Rubber Green Misc. Auto Shows BMW Motorcycle Hybrid Off-Road Vehicles eicma bmw r1200gs

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.