1995 Alpine White Bmw E36 M3 on 2040-cars

Auto blog

2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

2015 BMW i8 sets everyone's tongues wagging in Northern Michigan

Like few other cars we can remember, people want to talk about the 2015 BMW i8. Drive one, and you'll soon find out what we mean. They stop you at gas stations. They accost you in Walgreen's parking lots. They stream out of neighborhood bars, beers in hand.
At least, that was our experience this week during Autoblog's Technology of the Year testing. We had the pleasure of driving the plug-in hybrid BMW sports car up to and around Petoskey, MI, a resort town where seeing such exotics is rare enough, let alone in the off season. It made for some interesting conversations - so we began writing down some of the comments the butterfly-doored coupe inspired. Here's a sampling:
"Wanna race for pinks? I'll go easy on you." - Acne-covered teenage pizza delivery driver in a sad-looking Ford Taurus parked at a Valero gas station near Grayling (which incidentally didn't actually have gas).

Apple and BMW have been exploring partnerships on cars

Apple and BMW may eventually have more in common than just some features in your car's infotainment system. Sources for both Reuters and Manager Magazin understand that the two companies have had "exploratory talks," including a trip by Apple executives to Leipzig to see how BMW builds the i3. Apple reportedly likes that BMW rethought the conventional car manufacturing process for its electric vehicle, and might use what it learned to help make its own EV. While BMW claims that there aren't any active talks about jointly developing a car, a Reuters tipster hears that the firms may revive talks (not necessarily to co-produce a vehicle) later on. Not surprisingly, BMW is cautious about any deals. Research lead Klaus Froehlich says the doesn't want to "open [its] ecosystems" to a potential rival. However, it's hard to see the two avoiding each other when they could both use each other's help. Apple knows a lot about user interfaces and integrating mobile technology into cars, but it's a newcomer in creating the cars themselves – that's part of why it's hiring so many auto industry veterans. Meanwhile, BMW knows that it can only do so much to accommodate connected devices without collaborations. You probably won't see an Apple-designed Beemer or an Apple car with loads of BMW-sourced parts, but there's still lots of potential for the corporations to influence each other. This article by Jon Fingas originally ran on Engadget, the definitive guide to this connected life. Related Video: