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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 BMW X4 slides in on the diagonal starting at $45,625 in the US

If BMW has shown us anything, it's a knack for creating niches and expanding its product portfolio. Go back to the early '90s and it had essentially four models: the 3 Series, 5 Series, 6 Series and 7 Series. End of list. Since then, the Bavarian automaker has not only taken on Mini and Rolls-Royce, but has expanded its own range of models exponentially. You can chalk a big part of that up to crossovers, and another sizable chunk to giving existing models a different roofline and calling it something new. What we have here is a prime example of both.
Previewed in concept form the better part of a year ago at the Shanghai Motor Show, the slantback version of the X3 (and the baby brother to the X6) is now here in full production guise. Mechanically it's essentially the same as the new X3 on which it's based, but amps up the "sport" at the expense of the "utility" part of the SUV equation.
BMW will undoubtedly offer a wide range of powertrain configurations in markets around the world, but back in the United States it'll be offered in two specs: the X4 xDrive28i, packing a 2.0-liter inline-four with 240 horsepower and a $45,625 sticker price (including destination), or the X4 xDrive35i with the 300hp 3.0-liter six and a $48,925 MSRP. Either way, you're getting an eight-speed automatic and all-wheel drive.

2015 BMW M4 Convertible Quick Spin [w/video]

Quite a while ago, we ran a story where our editors disclosed their guilty pleasure cars. There, I admitted my love for the ultra-comfortable Acura RLX. But I have another automotive guilty pleasure, and it's the BMW M4 Convertible, and the droptop M3 that came before it, as well. Whether it's an E46, E93, or the new F83 M4 model, I just love the idea of a droptop M car. It kind of goes back to my Lexus RC F review, where I posit that most consumers buy a car like this solely for the image. To the point of this car, if you're opting for a convertible, you're boldly throwing out any pretense that you bought this car for its performance. It's a different and far grander indulgence than something like a droptop Ford Mustang, Chevrolet Camaro, or even a Corvette, and that's especially the case with the new M4, as I found out after a week at the wheel. Driving Notes Anyone that's listened to me on the Autoblog Podcast knows I've been none too kind about the state of BMW's turbocharged M cars. In effect, they're too easy to drive. In older models, the narrow power band meant you needed to always keep an eye on the tach, lest you fall into a weak zone. But because today's turbocharged M engines are so damn torquey, you can simply mash the throttle, regardless of engine speed or gear, and zoom forward. That's mostly the case here, although with a 7,500-rpm redline, the M4 at least maintains the illusion that you have to keep the revs up. Power delivery is fast and immediate, capable of catapulting the M4 towards the horizon at even half throttle. But more than the brutal power delivery, this latest M entertains with a strange but familiar singing voice. It's an almost feral, straight-six howl, particularly high in the rev range. But because of the single-scroll turbochargers and today's sound-tuning sorcery, the noise here is far richer and complex than what you'd get in a naturally aspirated M car, like the old E46. The turbos hiss and spit, and wide-open-throttle upshifts come with a cackling snap from the quad-tipped exhaust. Despite my belief that M cars' manual transmissions are generally pretty lousy these days, the M4's gearbox is far better than what you'll find in an M5. The clutch is more forgiving than in the larger sedan, too. With a broad catchpoint and a linear action, it feels natural and intuitive to work.