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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW expounds on i8 design and performance in new videos

At this point, there isn't much we don't know about the 2015 BMW i8, so BMW is starting to focus its attention on reassuring consumers that the future of BMW won't abandon the past. In these two recently released videos, BMW answers questions prospective buyers might have about about the new model's design and performance.
In the design video, BMW explains how the i8's styling is intended to be practical, with aerodynamics and fuel efficiency in mind, yet still have a sporty and dynamic look. The performance video aims to show that the plug-in hybrid can be fuel efficient while still delivering plenty of performance, and it shows an animation about how the i8's drive systems work together. Scroll down to watch both videos on this bold green supercar.

1972 BMW 1602e EV concept looks glorious

Pretty sweet. That's a first impression of one cherry-looking experimental electric vehicle from BMW from way back in the day. Or at least from someone who for a time drove a '74 2002. A gas-powered one, that is. BMW built two experimental vehicles in 1972 based off of the old 1600 (which evolved into the 2002) model and even showed them off during the Munich Olympic Games of that year. BMW strung together a dozen typical car batteries and linked them to an electric motor made by Bosch. The result was a battery pack that weighed about 770 pounds (A quick modern-day comparison: a Nissan Leaf battery pack weighs about 480 pounds). Bimmer recently posted a two-and-a-half minute video about the project. The clip doesn't say how far those cars could go on a single charge, but did use to the vehicles to "escort" long-distance running competitions at the Munich Games, since there was no exhaust to choke those athletes out. The timing is fortuitous, of course, as the German automaker looks to continue to gain more goodwill from the green-car set through its new "i" sub-brand of plug-in vehicles, including the i3 electric vehicle and the i8 plug-in hybrid. News Source: BMW/YouTube Green BMW Electric Videos munich