2006 Bmw M Roadster 3.2l 6-spd Interlagos Blue Low Miles on 2040-cars

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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

2015 BMW X4

BMW has been in the line-blurring business of late, with the original X5 "Sports Activity Vehicle" muddling the line between SUVs and sport sedans in 1999, the 5 Series Gran Turismo challenging what our definition of "Gran Turismo" means in 2009, and pretty, low-roofed four-doors like the 6 Series Gran Coupe and the fresh new 4 Series Gran Coupe broadening the meaning of the word "coupe."
In the midst of all of this, BMW blurred the lines around both the SUV and coupe genres with its big, heavy, and in many ways ridiculous X5-based "Sports Activity Coupe" (cue collective eye-roll), dubbed X6. Auto wags scoffed at its lack of utility, compromised outward visibility and added cost, but a more emotional public was apparently smitten enough by its aggressive looks to avail itself of some 250,000 of them worldwide in six model years on sale.
Enter the all-new 2015 X4 crossover - err, "Sports Activity Coupe" - which BMW hopes will perform as well in the compact category as the X6 has on the next rung up the ladder. Like the X6, the X4 is a tough sell on paper: it's more expensive and less practical than the X3 on which it's based; it's heavier, despite the loss of interior space; and it doesn't even hold as much stuff in the back as the 3 Series wagon. As with the X6, the X4 is essentially a high-riding style statement that, like proper coupes (the two-door kind), says to the world, "You fools can take your need for practicality and shove it. I just want to look good."

BMW M4 to debut in Detroit, lose manual transmission

BMW took the wraps off its M4 Concept at Pebble Beach last weekend, and many speculated that the highly anticipated production version of the sleek new two-door sports coupe would debut at the Los Angeles Auto Show later this year. But a well-placed source tell Autoblog that the E92 M3's successor won't arrive in Southern California this November. Instead, the German automaker will wait until the Detroit Auto Show in January for its first official reveal.
An all-new 3.0-liter inline-six with twin turbochargers is expected under the hood, and it should provide about the same horsepower as the current 4.0-liter V8 (rated at 414 horsepower), but with much more torque that arrives lower on the tachometer. The lightweight engine is said to have an impressively high redline, which is unusual for a turbocharged engine.
Unfortunately, Save the Manuals members aren't going to like this next bit of news. After four generations of three-pedal M3 models, our source says the upcoming F82 M4 will arrive with a dual-clutch transmission (DCT) as standard equipment - with no manual option - just like the latest iteration of the track-ready Porsche GT3 (few have complained about the automaker's PDK after driving the latest sports car from Stuttgart). In exchange for some moans, groans and gripes from enthusiasts, BMW's DCT mounted aft of the M4's inline-six will provide quicker acceleration and improved fuel economy.