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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW Vision Neue Klasse, next-gen Mini due out at Munich auto show

Munich replaced Frankfurt on the global auto show circuit in 2021, and the shift works in the BMW Group's favor — one of Europe's biggest automotive events now takes place in its backyard. The company has detailed the new BMW and Mini models it will bring to the 2023 show. One of the most important unveilings for BMW — and likely one of the most noteworthy cars we'll see displayed at the Munich show — is the Vision Neue Klasse. More than merely a concept car, the design study will serve as an accurate preview of how BMW's entire range will evolve in the coming years. We haven't seen it yet, but we're told it's packed with electrification- and digitalization-related innovations. While the brand notes that the Vision Neue Klasse will be on the road "before long," it's reasonable to assume that the plug-in hybrid variants of the eighth-generation 5 Series that will also debut in Munich are closer to reaching production. Two models called 530e xDrive and 550e xDrive are due out in spring 2024, though it's too early to tell whether we'll see them on our shores. The former uses a hybrid system built around a four-cylinder engine, while the latter benefits from a straight-six. In both systems, the electric motor is integrated into an eight-speed automatic transmission. The 530e and the 550e put 299 and 489 horsepower, respectively, under the driver's right foot. BMW notes that integrating the 19.4-kilowatt-hour lithium-ion battery pack into the 5's underbody lowers the center of gravity while keeping trunk space intact. The 530e can drive for up to 63 miles on electric power, a figure that drops to 56 miles for buyers who select the 550e, though both numbers were achieved on the optimistic WLTP testing cycle used in Europe. Both cars come with a 7.4-kilowatt charger. Mini will unveil two new models at the Munich show: the next-generation Cooper (which replaces the Hardtop, or the Hatch if you're reading this from the United Kingdom) and the next-generation Countryman. Both models will be available with gasoline or electric power. We've seen the Hardtop's new-look interior in official images, it notably loses the outgoing model's instrument cluster and gains a round OLED screen in the middle of the dashboard, and we've seen the little hatchback undisguised in spy shots. Spy shots have also revealed the next-generation Countryman, which wears a boxier-looking exterior design and seemingly grows in size, before the official unveiling in Munich.

2015 BMW M3 and M4 configurator launched, no lunch hour safe

BMW has just made your lunch break a little more interesting by launching the configurators for the M3 and M4. Pricing and options for the new sports coupe and sedan was revealed just a few days ago, but it's always more fun to see the visual effect your personalizations have on the bottom line.
The M3 and M4 start at $62,000 and $64,200, respectively, without a $925 destination charge. However, as soon as the configurator is opened, both models default with metallic paint ($550) and the M Double-clutch Transmission ($2900), plus extended leather on the M3 ($950) and full leather on the M4 ($3,500). This is basically the way they were shown when displayed at auto shows. Of course, there's nothing preventing users from setting up these performance machines however they like.
So sit down at your desk with a cup of coffee or a sandwich and create your perfect German sport sedan or coupe. It's always fun to see how much money can be spent on a dream car.