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BMW is 'watching the pickup space closely'

Automotive April Fools' Day jokes rarely become real product, but then again, they're generally flights of fancy. The E92 M3-based BMW pickup truck from 2011 is a notable exception – M built it for hauling parts. Now, BMW might seriously be looking into a vehicle with a bed. Speaking to Australia's Motoring, Australian Marketing Manager Marc Werner dropped a few hints that the German brand is at least studying the feasibility of a truck or ute. "Never say never," Werner told Motoring. "We're watching the space closely." According to Motoring, Werner's statements are a big deal because they're in stark contrast to what BMW Asia, Pacific, and South Africa boss Hendrik von Kuenheim said a year ago – that BMW is "definitely not" building a truck. The Aussies seem to think this means, along with arch-nemesis Mercedes-Benz's new midsize pickup, BMW's position on its first-ever truck might be softening. Since the Australians (probably) started bouncing with glee over the idea of a roundel-adorned pickup, Werner was quick to temper expectations. He told Motoring that a pickup is far easier for Munich's rivals. "It's easier for Mercedes because they have commercial vehicles and trucks and vans. We do not. And perhaps it's easier for Audi. Just take the Amarok, why not?" Werner said. "Yes it's harder for us but we'll be watching how Benz goes." While we wouldn't count on Munich building a truck/ute in the near future, Motoring does make a good point – in 2016, a BMW pickup sounds as crazy as a front-drive Bimmer did in 2006. In other news, the new China-only 1 Series debuted yesterday. It's BMW's second front-driver after the 2 Series Active Tourer.

Bimmerfest puts BMW's heritage on display and in motion

The typical Memorial Day weekend is celebrated with family and friends and plenty of food, but for thousands of BMW fans it was spent at Auto Club Speedway in Fontana, CA, for the 17th annual Bimmerfest. The event expanded significantly in the last few years with a move to the massive racetrack complex outside Los Angeles in 2016, and a second day was added this year. The celebration of the Roundel is the largest of its kind, boasting 4,000 cars and 10,000 people in attendance. There's something for just about every type of owner. For those wanting serious time behind the wheel, the oval and road course were open to hot laps, and there was the Bimmer Challenge race from Speed Ventures. An autocross course was set up in an adjacent parking lot. Those wanting to compete in less dynamic fashion had a Battle of the Bimmers car show, and the Heritage Corral and Centennial Corral put the century-long history of the brand on display. Perhaps our favorite part of the event was the BMW Fan Zone display, which showcased a few of the company's most iconic contemporary racecars. A V8-powered 2001 BMW M3 GTR and a McLaren F1 GTR sporting a BMW-developed V12 provided some fond memories of their historic on-track endeavors. If you missed Bimmerfest 2016 then you can check out our massive photo gallery above, and for those of you on the East Coast there will be a Bimmerfest East at Raceway Park in Englishtown, NJ, from July 30-31. Visit www.bimmerfest.com for more details. Related Video: Featured Gallery Bimmerfest 2016 View 80 Photos Image Credit: Copyright 2016 Drew Phillips / AOL Design/Style BMW Classics

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.