1991 Bmw 850i Super Rare Beemer. Only Produced 2 Yrs. V12 Engine. Over 10k Inv! on 2040-cars

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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW 4 Series Convertible basks in the sun

The BMW 4 Series Convertible will show its non-camouflaged face sometime later this year, but our spies recently caught this nearly naked prototype out getting some sun. As you'll recall, the droptop 4 Series replaces the 3 Series Convertible in the BMW range, and if our recent stint behind the wheel of the new 435i Coupe is anything to go on, this topless 4er should be quite a fun runabout for sun-drenched motoring.
To no one's surprise, the 4 Series Convertible shares all of its design with the 4 Series coupe, save, of course, the obvious roofectomy. Beyond that, the topless 2+2 will use the same engines and transmissions as the coupe, meaning it should arrive in the US in both 428i and 435i guises, powered by a 2.0-liter turbocharged inline-four and 3.0-liter turbocharged inline-six, respectively. Both six-speed manual and eight-speed automatic transmissions will be available.
The car spied this time around has the full M Sport visual treatment, with the revised (and better-looking) front fascia, larger 19-inch wheels, and attractive Melbourne Red paint. Interestingly, it appears this prototype has the standard xenon headlamp setup, rather than the full-LED option that's also available.

Behind the scenes of BMW's 'Drift Mob,' Part 1

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the 2015 BMW M235i, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).
The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.
As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.