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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

2015 BMW M4 Coupe

Launched out of the seat by a huge, unexpected dip in the road, yet still held largely in place by the smooth webbing of my safety belt, I clench my teeth waiting to come back to earth. A tenth of a second later, the M4 Coupe touches down and my body is slammed into the leather seat cushion. All of the air is forced out of my lungs upon landing, but the BMW's chassis, suspension and steering appear unfazed. Pleasantly surprised, I mash the accelerator to the floor in giddy pursuit of the car in front of me - an absolutely identical 2015 BMW M4 coupe.
A cavorting game of cat-and-mouse on a desolate twisty canyon in southern Portugal is an excellent way to explore the real-world driving dynamics and performance of BMW's all-new M4 Coupe. But to truly push it to the limit - without having to worry about oversize depressions in the asphalt - requires a dedicated racetrack. Graciously, my hosts have rented the famed Autódromo Internacional do Algarve racetrack, or Portimão circuit, for an afternoon of automotive debauchery.
It's hard to believe this passes for work.

BMW planning six-cylinder i9 hybrid to celebrate centenary?

On the prospect of a new BMW M1 based on the company's new i8 hybrid, the jury has been in and out so much that we can't even tell which way it's likely to go. However, the latest reports coming in from Germany suggest that BMW may have something else up its sleeves. Rather than make a conventional gas-powered version of the i8, Germany's Auto Motor und Sport says BMW will make a more powerful one.
Tentatively dubbed i9, the hybrid sports car is rumored to pack a six-cylinder internal-combustion engine instead of the i8's turbo three. Coupled to more potent electric motors, it would figure to produce even more than the 357 horsepower and 420 pound-feet of torque already on tap in the i8, with further weight reductions to offset the bulkier engine.
Auto Motor und Sport says the mooted model will be produced to celebrate the Bavarian automaker's 100th anniversary and eclipse the i8's performance, with a projected 0-60 run in under four seconds en-route to taking the gloves off to crunch the Autobahn in electric bliss. The new i flagship would be another member of the company's growing electrified family, joining the existing i3 hatchback, upcoming i5 minivan and possible i8 Spyder down the line.