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BMW i8 with 500+ horsepower in the cards?

While BMW makes plenty of machinery to keep enthusiasts interested, its most enticing models are often based on more ordinary ones. That's what made the arrival of the i8 so captivating, emerging as the first stand-alone BMW sports coupe since the M1. But if its dual purpose - trying its best to both embrace the earth and traverse it rapidly - somehow left you disappointed, the next development could prove to fix that.
According to Automobile, BMW is working on a more potent i8S model. The hardcore version of the hybrid sports car would offer more power and a stiffened chassis to make it that much more aggressive. The Bavarian automaker is reportedly still evaluating two potential powertrain options: The first would pair a 2.0-liter twin-turbo four-cylinder good for 320 horsepower to an electric motor with another 204 hp. The second would use a 3.0-liter straight six with 480 hp and an electric motor with 109 hp. Both would be mated to a nine-speed dual-clutch transmission and an integrated starter motor packing an extra 27 hp.
Either way, we'd be looking at a combined output well in excess of 500 horsepower - far more than the existing i8's 228-hp turbo three and 129-hp electric motor - dropping the 0-62 time down from 4.1 seconds to an estimated 3.5. Couple that to a more advanced carbon chassis, wider tires and other goodies, and the i8 would be transformed into a far more capable performance machine than it already is.

Five bikes from EICMA you need to know about

Each and every year, the world's biggest motorcycle manufacturers gather together in Milan, Italy to show off the latest and greatest machinery that will soon be offered to dealerships the world over. It's called EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori), and this year's crop of new motorcycles is just as exciting as ever.
We've selected five of the coolest motorcycles shown at this week's show, including models from Aprilia, BMW, Ducati, Honda and Yamaha. Join us down below for a high-performance, two-wheeled Italian journey.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.