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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW to follow Honda back into F1?

The economic downturn wrought devastating effects on motor racing. Formula One alone lost half its engine suppliers when Honda left at the end of the 2008 season, and both BMW and Toyota followed at the end of 2009. But things are looking up again. Cosworth may have dropped out this season, reducing the engine suppliers to three: Ferrari, Renault and Mercedes, the latter of which admits that it may have left had the engine formula not changed. But Mercedes has stayed and is dominating the championship. Honda is coming back next season. And word around the paddock is it may not be the only one.
According to Giancarlo Minardi - founder of the team now known as Scuderia Toro Rosso - BMW engineers have been conspicuously spotted lately at F1 test sessions and grands prix, lending to speculation that the new engine regulations may entice the Bavarian automaker back into the series. According to Minardi, BMW's marketing division is pushing for the automaker's return to F1, with the board slated to make a decision in May. BMW would be more likely to consider an engine-supply deal rather than taking a team over like it had with Sauber, but with which team or teams it might collaborate remains a big question mark at this point.
As if that's not enough, Ford is said to be considering taking over Cosworth's aborted V6 turbo engine program to take both outfits back into the sport as well. Cosworth supplied F1 engines under the Ford banner for years, but returned under its own name for four seasons from 2010 through 2013 before shuttering its program to develop an engine to meet the new regulations adopted this season.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.