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BMW ponders increase in i3 production capacity on early demand

The 2014 BMW i3 is not slated to hit US showrooms until the second quarter of next year, but the response BMW has received for the all-electric hatchback has been positive enough that the automaker is already considering boosting production capacity. Bloomberg Businessweek reports that more than 8,000 customers have reserved an i3 so far, which is high, especially considering that BMW only planned to sell 10,000 i3s total in 2014.
Talking to BMW CFO Friedrich Eichiner, the report says that if the demand holds for the i3, BMW would increase capacity accordingly. The i3 goes on sale next month in Germany before a global roll out in the US, China and Japan, and with a starting price of $41,350, it is priced slightly higher than current small plug-in vehicles offered in the US like the Chevy Volt, Ford Focus Electric and Toyota Prius Plug-in, though features more use of advanced, lightweight materials.

2015 BMW X4 slides in on the diagonal starting at $45,625 in the US

If BMW has shown us anything, it's a knack for creating niches and expanding its product portfolio. Go back to the early '90s and it had essentially four models: the 3 Series, 5 Series, 6 Series and 7 Series. End of list. Since then, the Bavarian automaker has not only taken on Mini and Rolls-Royce, but has expanded its own range of models exponentially. You can chalk a big part of that up to crossovers, and another sizable chunk to giving existing models a different roofline and calling it something new. What we have here is a prime example of both.
Previewed in concept form the better part of a year ago at the Shanghai Motor Show, the slantback version of the X3 (and the baby brother to the X6) is now here in full production guise. Mechanically it's essentially the same as the new X3 on which it's based, but amps up the "sport" at the expense of the "utility" part of the SUV equation.
BMW will undoubtedly offer a wide range of powertrain configurations in markets around the world, but back in the United States it'll be offered in two specs: the X4 xDrive28i, packing a 2.0-liter inline-four with 240 horsepower and a $45,625 sticker price (including destination), or the X4 xDrive35i with the 300hp 3.0-liter six and a $48,925 MSRP. Either way, you're getting an eight-speed automatic and all-wheel drive.

BMW predicts 2 Series Active Tourer will have 75% conquest rate

In the last few years, BMW has definitively proven that it wasn't a slave to its legacy. In the US, the 3 Series was generally associated with smooth, flat-six engines, but the Bavarian brand dropped a four-cylinder turbo into it. The company was also known for its sports sedans, and it went green with the i3 and i8. Now, rear-wheel drive is off the table as defining its vehicles, as well. With the imminent launch of the 2 Series Active Tourer, the Bavarian's models are going front drive and opening up themselves to a whole new group of customers, so the thinking goes.
"We are expecting the Active Tourer will have a conquest rate of around 75 percent," said Frank Niederlaender, a BMW product manger, to Automotive News Europe. If you're not hip to the lingo, that means three quarters of the hatchback's buyers would come from other brands - an impressive figure, if accurate.
When it hits the road, the 2 Series Active Tourer will be the first BMW-branded vehicle to use the company's UKL front-wheel drive platform, already on the current Mini Cooper. The roomy hatchback is aimed at young families looking for a car that is luxurious but can still tote around the tots. It launches in Europe in September to compete against similar models like the Mercedes-Benz B-Class, but the Bimmer isn't crossing the Atlantic to the US until early 2015, according to ANE.