2001 Bmw 740il Base Sedan 4-door 4.4l on 2040-cars

Auto blog

Ken Block and friends race light in silly-beautiful Castrol commercial

How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW factory driver Augusto Farfus, Audi DTM and Le Mans staple Mike Rockenfeller and some bloke named Ken Block.
Their cars? No surprise, but Block is in his Ford Fiesta GRC, while Zaugg samples a Lamborghini Aventador and Farfus and Rockenfeller drive along party lines, with a BMW M4 and an Audi R8, respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below for the video from Castrol.

Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.

2015 BMW M4 gets initiated into the club

It's easy for enthusiasts and traditionalists to give BMW a hard time these days, what with its plans to add more front-wheel drive models and seeming move away from more emotionally connected cars. However, the push for perfection that underscored its old Ultimate Driving Machine motto is still in there, especially in its M models. In fact, the first M4 recently made it to US shores, and the company thought the only appropriate way to celebrate was to introduce its new coupe to some of its high-performance forefathers.
The M4's initiation into the M car brotherhood involved bringing together no fewer than 52 classic and newer models - including four racecars and many privately owned vehicles - to an empty parking lot and letting the coupe drift and slalom around them to say hello. According to BMW, there was a combined 11,566 horsepower on hand. It takes a pretty trusting owner to stand back and watch as a brand-new vehicle slides its tail out with the rear wheels smoking within feet of their pride and joy. Stay tuned until the end where the owners and their cars get a shout out in the credits. Scroll down to read BMW's press release about it.