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Behind the scenes of BMW's 'Drift Mob,' Part 1

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the 2015 BMW M235i, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).
The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.
As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Thermal imagery of BMW M4 DTM pit stop is red hot

A pit stop is a pit stop, right? The race car pulls in, the crew changes the tires, pumps in some fuel, maybe swaps out a busted body panel or squeegees the windshield, and off it goes for another heat. Only pit stops have become the focus of news lately for a number of reasons, whether it's because of mishaps (like the ones that prompted F1 to ban mid-race refueling), new time records (due largely to said ban) or interesting new ways to film the fast-paced action.
A few weeks ago we brought you footage of an IndyCar pit stop filmed from multiple angles courtesy of Google Glass. Now BMW has released a brief clip of one of its M4 DTM racers coming in for fresh rubber, all filmed by infrared camera. Its the kind of technology BMW uses to help optimize its German touring cars for competition, and now the Bavarian outfit has released some footage for fans to enjoy.
The resulting thermal imagery gives you an idea of how hot the car runs (and where the heat is emanating from), how warm they get the fresh rubber before they get it onto the car, and what kind of temperatures the pit crew is subjected to. Look closely enough in the 25-second video below and you'll even see the heat sputtering out of the exhaust pipes as the M4 downshifts into its pit box. (Just don't try adjusting your speakers, the clip is without audio.)