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BMW may show off autonomous concept at 100th anniversary

BMW celebrates its 100th birthday in 2016, and the brand might mark the occasion by showing a concept with a nearly production-ready autonomous system, according to Autocar. Company sales and marketing boss Ian Robertson hinted that the automaker could be close to introducing the next-gen tech. "We've reached the 'feet off' phase of autonomy, and now we're in the 'hands off' and 'eyes off' phase, but only for brief periods," Robertson told Autocar. He thinks fully autonomous driving could be possible in 15 years because the company needs to work out how to make it safe. In addition to talking about autonomous tech, Robertson said the company's March 7th centenary would focus the future. "There will be some products we will share," he told Autocar. "Maybe what I've been alluding to will be the direction of that." BMW has tested autonomous technology for years and already impressively showed an M235i that could drift by itself. An i3 (pictured above) was even able to park without driver assistance in a multi-story garage at CES last year. Recent rumors about Google's piloted ridesharing service suggest this could be the perfect time for the German automaker to take the next step. BMW's bigger challenge could be determining how much autonomous ability to give drivers. Tesla might soon reduce features from its Autopilot system because a few owners aren't responsible enough to use the tech safely. California also proposed regulations that could limit the capabilities of driverless vehicles. Related Video:

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Coming Toyota Supra to forgo hybrid, get a BMW six-cylinder turbo?

For years, almost all of the talk about the Toyota FT-1 concept becoming a resurrected Supra envisioned a hybrid under the hood. And then the latest take on Future Toyota 1 showed up at the 2014 Detroit Auto Show and - although Toyota wouldn't say a word about any engine at all - horizons began to expand. Imaginary fancies were aided by the news that Toyota had partnered with BMW to develop a sports car on the next-generation BMW Z4 platform, which would necessarily mean an engine bay designed to accept an old-fashioned hunk of gas-burning iron-working solo. Car and Driver now turns the whole thing around, reporting that there will be an inline-six with forced induction provided by BMW under the hood. What about that hybrid, though? The report states, "there's currently no indication that the Silk Road cars will offer hybrid options" - 'Silk Road' being the codename for the jointly-developed vehicles. CD makes a point to note that said tidbit came from Germany, not Japan. However, designers at Toyota's Calty studio did tell Automotive News last year that they designed the body with an inline-six in mind, a nod to the Supra's history. Hybrid rumors aren't dead yet, though - remember, we were hearing about all-wheel drive and supercapacitors in May 2014. The coupe is predicted to be a 2018 model, making its appearance sometime in 2017, and be "about 10 percent" smaller than the FT-1 concept. Related Video: