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BMW wants to expand DriveNow carsharing program to 25 new cities

Daimler's Car2go car-sharing service just announced that it will debut in Rome, its 26th global city. Now, BMW says it wants to expand its own carsharing program to, wait for it, 25 more cities. Coincidence? We think not. BMW is looking to bring its DriveNow carsharing program, with its Mini Coopers and 1 Series, to as many as 15 new cities in Europe as well as 10 in the US, Bloomberg News says, citing comments BMW executive Peter Schwarzenbauer made at the Geneva Motor Show last week. The service is now operational in Berlin, Hamburg, Cologne, Munich, Dusseldorf and San Francisco and serves about a quarter-million people. Of course, it's that last city, where DriveNow started operations in August 2012, that's been somewhat problematic. San Francisco has tough guidelines when it comes to where the cars can be parked, with so few public parking areas to choose from. DriveNow charges $39 for membership in San Francisco, then $12 for the first half hour of driving and 32 cents for each additional minute. DriveNow competes directly against Car2go, which charges around $25 to become a member and then 41 cents a minute to rent a Smart ForTwo.

Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

This Alpina C1 is a rare bit of BMW 3 Series history

Over its five decades in the business, German tuner-turned-automaker Alpina has established a long history of taking great BMWs and making them just a bit tastier, more luxurious, and well... faster. Of course, they haven't always been the land rockets of modern day, however that's not to say they were exactly tame. Back in the early 1980s, this was one of the cars to have—an Alpina C1 2.3. Based on the original E21 BMW 3-series, the C1 2.3 bridged the performance gap between the standard BMW 323i and Alpina's hard-charging B6 2.8. It summoned up a heady 170 horsepower and disposed of the 60 mph sprint in just seven and a half seconds. Not shabby at all. 33 years later, this '83 Alpina C1 is back up for sale , and it's still quite the head-turner. RELATED: Check Out the Hard-Charging 2016 Alpina B6 xDrive A look back at the C1's contemporary relatives show just how wide Alpina's performance gap had been. Introduced in 1977, the BMW 323i offered up 141 horsepower courtesy of BMW's famed M20 straight-six engine, a big performance improvement over the E21's previous four-cylinders. The Alpina B6 2.8 3-series on the other hand, introduced in 1978, blew its doors off thanks to the bigger 2.8-liter straight-six plucked from the BMW 528i, offering up 200 horsepower. All that, in an early 3-series. With that in mind, a middle-of-the-pack car made sense, so Alpina treated the 323i's straight-six to some of the B6 2.8's goodies, minus the former's Bosch fuel-injection system. Bilstein shocks were part of the diet too, along with oversized disc brakes, sleek alloy wheels, as well as the tell-tale Alpina front splitter, rear spoiler, and racy side-stripes. RELATED: The BMW Isetta is Coming Back, But as an Electric Vehicle! Inside, Alpina added a dose of luxury as well. One could order their C1 2.3 with the gorgeous optional Recaro seats with Alpina stripes, as well as a bespoke leather steering wheel, gear knob, and speedometer. Top speed? About 130 mph. Compared to regular E21 BMW 3-series cars, these are quite rare. How rare is a point of debate, however. Production estimates range from as few as 35 to as many as 400, depending on the source. Regardless, you certainly don't see them everyday, and if this one fits your fancy... it lives in Philadelphia, Pennsylvania. Related Video: This article originally appeared on Boldride.com. Aftermarket BMW Auctions Coupe Classics eBay alpina