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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

BMW i8 with 500+ horsepower in the cards?

While BMW makes plenty of machinery to keep enthusiasts interested, its most enticing models are often based on more ordinary ones. That's what made the arrival of the i8 so captivating, emerging as the first stand-alone BMW sports coupe since the M1. But if its dual purpose - trying its best to both embrace the earth and traverse it rapidly - somehow left you disappointed, the next development could prove to fix that.
According to Automobile, BMW is working on a more potent i8S model. The hardcore version of the hybrid sports car would offer more power and a stiffened chassis to make it that much more aggressive. The Bavarian automaker is reportedly still evaluating two potential powertrain options: The first would pair a 2.0-liter twin-turbo four-cylinder good for 320 horsepower to an electric motor with another 204 hp. The second would use a 3.0-liter straight six with 480 hp and an electric motor with 109 hp. Both would be mated to a nine-speed dual-clutch transmission and an integrated starter motor packing an extra 27 hp.
Either way, we'd be looking at a combined output well in excess of 500 horsepower - far more than the existing i8's 228-hp turbo three and 129-hp electric motor - dropping the 0-62 time down from 4.1 seconds to an estimated 3.5. Couple that to a more advanced carbon chassis, wider tires and other goodies, and the i8 would be transformed into a far more capable performance machine than it already is.

Recharge Wrap-up: E15 could help smog woes, MPG average at all-time high

A new study shows that using an E15 blend instead of regular gasoline would reduce smog in Chicago. Increasing the availability of the 15-percent ethanol blend could help reduce carcinogenic air pollution and improve air quality, particularly on the city's South Side. The study found that E15 reduces the risk of cancer by 6.6 percent. It also reduces greenhouse gas emissions 1.5 percent compared to a 10-percent ethanol blend. Read more at Domestic Fuel. Fairmont Beijing is offering hotel guests a chance to experience BMW's i cars. For the next three months, guests needing airport transfers will be picked up in one of the German automakers electric vehicles. Also, those who choose the hotel's "Passion Package," which includes transportation in one of the cars or on a BMW bike, and a private guided tour of the 789 Arts District and the Peking opera house as well as tickets to an opera performance. Learn more in the press release below. Formula E will host motor shows at the circuits during its race weekends. Visitors will learn about the technology behind the all-electric race series and the racecars, including the safety and performance aspects. The goal of the four-day shows is not only to entertain and educate people, but also to generate interest in electric and hybrid vehicles in hopes that drivers will consider adopting electric cars themselves. Read more at Formula E's website. The average fuel economy of new vehicles has reached a new high of 25.8 miles per gallon, according to the University of Michigan. The school's Transportation Research Institute (UMTRI) used the window sticker ratings of the vehicles to reach that number for the month of August. That's 0.2 mpg higher than July, and 5.7 mpg higher than October 2007, when UMTRI began recording the data. The group also found that average emissions per driver are down by 22 percent since October 2007. Read more at Green Car Congress. The United States Advanced Battery Consortium has awarded a $667,452 development contract to battery maker Xerion. The contract - a 50-percent cost share co-funded by the US Department of Energy - is for a 15-month program to develop next-generation batteries for plug-in hybrids. Read more in the press release below. Fairmont Beijing Introduces Eco-friendly Partnership with BMW's New Electric i Series BEIJING, Sept. 4, 2014 /PRNewswire/ -- Fairmont Beijing is partnering with BMW in a showcase of the luxury carmaker's new electric, environment-friendly i Series.